Posts Tagged ‘Domain name’

Many of us aspire to be entrepreneurs one day and many of you reading this may be just starting out or veterans at this already. What you all can agree on is that in order to take a company from small to big a critical element is extending its footprint and protecting its brand.

The Corporation Needs Its Brand Protected

We talked in a previous post about how a strong brand starts with a strong name. Of course, one of the first things you do when you start your business is to come up with a name. In the late 1990’s when the web was growing rapidly, people were adding a .com to the end of their company to show how forward thinking and hip it was because they got the “Internet thing”. Over time everyone expected you to have a .com for your top level domain (TLD) extension. However, over the last 15 years many of the .com addresses have been snatched up, there is a new opportunity on the horizon – the .CO domain.

We came across and interesting study on the .CO web site that talked about a study of 600 past and prospective domain registrants. It was performed by Penn, Schoen and Berland, a global market research firm, rand they learned that .CO domains in the second level are:

• Easy to remember, simple to use, and easy to understand
• More than 75% of respondents associated .CO with ‘company,’ ‘corporation,’ or other commercial endeavors—but .CO is not confined only to these meanings

Simply put, .CO is global, recognizable and credible, and therefore highly desirable in this competitive business environment.

Extend Your Corporate Footprint with a .CO Domain Name

While you might already have your .COM name secured, it important that you extend your corporate footprint to protect your brand and work well in a commercial or business environment. We have mentioned in previous posts that as you grow your company you will need to protect your name and multiple domain extensions is one primary way. It is important to note that as of this writing, if you have a corporate name/brand, the Global Sunrise is still going on but the window is closing fast. By June 10, 2010. During the Sunrise period holders of eligible registered trademarks have the right to apply for the .CO domain name corresponding with their trademark before the registration of domain names opens to the general public.

Take Your .COrporate Footprint from Small to Big with a .CO Domain Name

So are you ready to go from small to big? We encourage you to check out the Network Solutions .CO site more information about submitting your trademark application and the .CO domain name in general.

To support the launch of the .CO domain globally, the site Pitch.CO has a contest asking for your best business idea pitch and you can win $50,000. To find out more, check out the Pitch.CO site.