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The Rise of the Homepreneur and the New Report from Network Solutions

October 28th, 2009 ::

Over the last decade many entrepreneurs have turned their homes into remote offices in the early days and over time these home-based entrepreneurs or “homepreneurs” have become a force to be reckoned with. Because what many deemed a place for hobbyists or telecommuters, the home has become the affordable and sensible place to do business. With technology today, many work virtually and teams are formed from a global pool of resources, so it quickly becomes irrelevant if you have pricey office space on K Street in DC or at 30 Rock in NY but work out of your home in suburbia. Much to an entrepreneurs desire to be competitive that smart strategy can be passed on to clients in the form of lower costs and flexible teams.

This past Friday, BusinessWeek published this article on “The Rise of the Homepreneur” which discusses the findings of the report “Homepreneurs: A Vital Economic Force” which is a new report published by Emergent Research, a small research and consulting shop in Lafayette, Calif. “We’re seeing more and more home-based businesses that are real businesses,” says Steve King, who coauthored the new report with Carolyn Ockels. To prepare the report, they analyzed U.S. Census data and Small Business Administration research, along with data from our very own Small Business Success Index, a survey of 1,500 companies sponsored by Network Solutions and the University of Maryland’s Robert H. Smith School of Business.

Highlights of the Report and Download Link

The report is a good read and here are some highlights from the paper:

  • Home businesses employ over 13 million people.
  • Nearly 6.6 million home businesses generate at least 50% of the owner’s household income
  • 35% of home businesses generate $125,000+ in revenue; 8% more than $500,000.

Reading the summary section of the report I was not surprised by the three trends why more people are becoming homepreneurs:

  1. The lower costs and risks associated with starting a home-based business
  2. Demographic and social shifts
  3. A lack of corporate jobs

To find out more and read the whole report click this link to find out more from latest SBSI Research brief.

Meet the GrowSmartBiz Conference Panelists that Will Discuss Marketing & Innovation

August 25th, 2009 ::

Network Solutions® is pleased to announce Steve King of Emergent Research and SmallBizLabs, Ramon Ray of SmallBizTechnology, Bob London of London, Ink, Marissa Levin of Information Experts and John Arnold, Constant Contact as the panelists for the GrowSmartBiz Conference topic session: Driving Small Business Performance with Marketing & Innovation.

These panelists will share their marketing tips, tricks and secrets; and discuss how they have developed and executed successful marketing campaigns and strategies; and provide insight on overcoming obstacles by focusing on innovation.

In addition to this topic and to Wired Editor-in-Chief and author Chris Anderson’s keynote, the conference will also focus on the following topics:
•    Raising Capital with Effective Finance Strategies
•    Stay Ahead in the Current Economy
•    Integrating Traditional Marketing with Social Media

The GrowSmartBiz Conference will be held on September 29 at the Renaissance Hotel in Washington, D.C. The event was created as a result of the Small Business Success Index (SBSI) – an ongoing measurement of the overall health of small businesses commissioned by the University of Maryland’s Robert H. Smith School of Business and Network Solutions. The conference will focus on key areas of business that small businesses view as critical to their success.

For more information or to register for the event, visit the GrowSmartBiz Conference site.  Don’t forget to turn in your small business success story for the chance to have it posted on the GrowSmartBusiness Blog and to receive FREE admission to the GrowSmartBiz Conference. For more details visit: http://growsmartbusiness.com.