Loading

Grow Smart Business


teaserInfographic
Close

Search Articles



Posts Tagged ‘Events’


Web.com Small Business Toolkit: StartUp Weekend (Startup Events)

February 19th, 2013 ::

Startup Weekend

Want to start a new business or spinoff of your existing business but you’re thinking, “A new business is too hard and will take too long!” How does starting a business in a weekend sound (and maybe finding a partner to boot)? StartUp Weekend events are held around the world and are 54-hour weekends filled with hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if their startup ideas are viable.  Typically, half of Startup Weekend’s attendees have technical or design backgrounds, and the other half have business backgrounds, which leads to some very fruitful teams. How’s this for a success rate? Eighty percent of past attendees say they plan on working with the team they met during their StartUp Weekend.

There’s Still Time to Register! Online Marketing Small Business Forum from Web.com

October 17th, 2012 ::

By Rieva Lesonsky

Do you want to learn more about marketing your small business online? If you’re in or near the Jacksonville, Florida, area, it’s not too late to sign up for this Friday’s Web.com Small Business Forum on online marketing. Register now!

Held from 8 a.m. to 10:30 a.m. on Friday, October 19, in Jacksonville, this interactive forum will be Web.com’s Jason Teichman. At the event, small businesses will learn everything they need to know about successfully marketing their companies online. Topics that will be covered include:

  • What are the elements of a great website?
  • How do I increase traffic to my website and to my business?
  • Is my website “working” for my business?
  • How do I market my business on Google, Facebook and Twitter?

Along with the informative presentation, the event also includes a Q&A session so you can ask the experts your questions. And, of course, you’ll have plenty of time to network with and learn from other small business owners.

Need more reason to go? As a bonus, each attendee will also receive two free tickets to the Winn-Dixie Jacksonville Open presented by Planters.

Register now, and if you know other small business owners who might want to attend, please let them know about it too!

 

Get Small Business Marketing Secrets at Web.com Small Business Forum Next Week

October 11th, 2012 ::

By Maria Valdez Haubrich

Small business owners in the Jacksonville, Florida, area can get free help learning more about marketing their business online at a Web.com Small Business Forum coming up next week.  (Register now!)

The interactive forum, to be held from 8 a.m. to 10:30 a.m. on Friday, October 19, in Jacksonville, is led by Web.com’s Jason Teichman and will teach local small businesses the ins and outs of successfully marketing their companies online. In addition to the presentation, the event will feature a Q&A session where you can learn and ask more about:

  • What are the elements of a great website?
  • How do I increase traffic to my website and to my business?
  • Is my website “working” for my business?
  • How do I market my business on Google, Facebook and Twitter?

 

Of course, there’ll also be lots of opportunities to network with other entrepreneurs. As a bonus, each attendee will also receive two free tickets to the Winn-Dixie Jacksonville Open presented by Planters.

Register now. Know other small business owners who might be interested? Spread the word!

 

Learn the Secrets of Online Marketing at the Web.com Small Business Forum

October 5th, 2012 ::

By Rieva Lesonsky

Are you a small business owner in the Jacksonville, Florida, area looking for help to successfully marketing your business online? Register now to sign up for the free Web.com Small Business Forum, held two weeks from today, and learn how.

There will also be plenty of time for networking. As a bonus, each attendee will also receive two free tickets to the Winn-Dixie Jacksonville Open presented by Planters.

Register now, and please spread the word to other small business owners who may be interested.

It’s Almost Time for the Web.com Small Business Forum!

September 7th, 2012 ::

By Rieva Lesonsky

The Web.com Small Business Forum is almost here! If you’re a small business owner in the Boise, Idaho, area, there’s still time to register for this exciting event.

To be held in Boise, Idaho, on September 11 in conjunction with the Albertsons Boise Open presented by Kraft, the free, interactive forum focuses on helping small businesses market their businesses online.

Jason Teichman, Web.com’s Chief Marketing Officer, will lead a presentation and Q&A on topics such as:

  • What are the elements of a great website?
  • How do I increase traffic to my website and to my business?
  • Is my website “working” for my business?
  • How do I market my business on Google, Facebook and Twitter?

There will be plenty of time for networking, too.

Register now! Do you know of other small business owners who might benefit from attending this forum? Please share the information with them, too. Thanks!

Image by Flickr user Margaret Ornsby (Creative Commons)

Register Now for the Web.com Small Business Forum

September 4th, 2012 ::

By Rieva Lesonsky

There’s still time to register for the Web.com Small Business Forum coming up in Boise, Idaho, on September 11.

Held in conjunction with the Albertsons Boise Open presented by Kraft, the free, interactive forum will feature Jason Teichman, Web.com’s Chief Marketing Officer, leading a presentation and Q&A on topics including:

  • What are the elements of a great website?
  • How do I increase traffic to my website and to my business?
  • Is my website “working” for my business?
  • How do I market my business on Google, Facebook and Twitter?

Attendees will come away more informed about all aspects of marketing their businesses online. There will be time for networking, too.

Register now–and if you know of other small business owners who might benefit from attending this forum, please share the information with them, too. Thanks!

Image by Flickr user Micky.! (Creative Commons)

Did You Hear? Free Web.com Small Business Forum Coming Soon!

August 29th, 2012 ::

By Rieva Lesonsky

If you’re a small business owner in the Boise, Idaho, area, I hope you’ll take advantage of the opportunities to learn at the Web.com Small Business Forum, to be held in Boise, Idaho, on September 11 in conjunction with the Albertsons Boise Open presented by Kraft.

Jason Teichman, Web.com’s Chief Marketing Officer, will lead this free, interactive forum, which focuses on helping small businesses market their businesses online.

You’ll enjoy a presentation and Q&A on topics including:

  • What are the elements of a great website?
  • How do I increase traffic to my website and to my business?
  • Is my website “working” for my business?
  • How do I market my business on Google, Facebook and Twitter?

Register now! And if you know of other small business owners who might benefit from attending this forum, please share the information with them, too. Thanks!

Image by Flickr user Shashi Bellamkonda (Creative Commons)

38 Free Marketing Magazines, Books, Conferences and Other Resources

December 29th, 2011 ::

Books

Are you resolved to become a better marketer in 2012? Then get a head start by checking out this list of 38 free resources – from courses to magazines to events – that cover branding, marketing, market analysis, and press releases. You’ll stay on top of marketing trends and news, and learn tips and tricks from the experts.

Courses & Classes

Magazines

Kindle Books

Marketing Associations

Events

Marketing Survey Resources

Press Release Resources

Image courtesy of creative design agency Arrae

Join Us Live at 1:30 PM EST for Mobile Marketing for Small Business: Fact vs. Fiction

May 17th, 2011 ::


The Mobile Retail Conundrum

May 12th, 2011 ::

By Tim Gorin

Ah, the brave new world of mobile marketing … it can be both exhilarating and vexing. As a vision care provider and optical retailer in the Washington, DC, area, my company is confronted each day with trying to reach a consumer that is increasingly beset by an avalanche of digital media.  But unlike ecommerce retailers, we face the additional challenge of trying to promote “click-to-brick”–that is, harnessing technology to encourage consumers to physically walk into our offices … no easy task in the face of so many online alternatives.

In the last 18 months we have virtually abandoned most of the conventional marketing strategies upon which we relied since opening our doors in 2001. That means no more print ads, no more TV, no more fliers and dramatic cutbacks in direct mail.

Instead we’re exploiting the power of technology by capitalizing on social media, maximizing SEO, embracing Internet deal giants Groupon and Livingsocial, and using Yelp! to push both internal customer service and external word-of-mouth to drive consumer engagement. At the forefront of that technology are smartphones and Internet-connected mobile devices such as iPads.

Still, it’s evident that mobile technology is not yet the retail promised land everyone has hoped for. Mobile marketing remains a digital minefield that demands both vigilance and creativity to succeed.  A recent report published on Tealeaf, a software company that monitors shoppers’ online behavior, provides some sobering statistics:

“In February 2011, Harris Interactive conducted a survey on the Mobile Customer Experience, commissioned by Tealeaf, the leader in online Customer Experience Management (CEM).

  • Consumers surveyed expect the mobile experience to be better or equal to in-store and online (using a laptop or desktop computer) experience.
  • More than four in five U.S. adults who have conducted an online transaction via a mobile device in the last year report experiencing a problem (84 percent).
  • Businesses may be losing customers due to poor mobile experiences: 63 percent of all online adults said they would be less likely to buy from the same company via other purchase channels if they experienced a problem conducting a mobile transaction.”

And if that’s not scary enough, let’s not forget that when consumers have negative experiences they are likely to take action. Consider this Tealeaf data:

  • 43 percent would abandon the mobile transaction and try later on a computer
  • 16 percent would become more likely to buy from a competitor
  • 14 percent would email or log a complaint with customer service
  • 12 percent would abandon the transaction at the app/site and try a competitor’s app/site

So what does that mean for small businesses with limited budgets, staffs and time? Is there an effective way to safely and reliably use mobile technology to drive revenue, consumer loyalty and branding without jeopardizing our customers’ hard-earned trust? That’s what we will explore more deeply in Network Solutions’ upcoming Livestream event.

To learn more about ways to leverage mobile technology in your business, register for Network Solutions’ Small Business Mobile Livestream, May 17 from 1:30 to 2:30 pm EST.

Tim Gorin is a Yelp!.com Small Business Advisory Council Member, and is Vice President of Business Development at MyEyeDr.

Image by Flickr user Phil Roeder (Creative Commons)