Aquent and the AMA recently hosted a webinar on how to be likeable on Facebook. Dave Kerpen, CEO of Likeable Media, gave some great tips on how to effectively use Facebook for marketing. Always nice to learn from an expert, so here are the takeaways:
Focus on your customers
Dave stressed that the key to marketing success on Facebook is to talk about your customers. Yes, it’s OK to talk about your company and brand, but only once in a while. Your messaging should focus almost exclusively on your customers.
Work to create conversations with fans, especially the ones that post good things because they are your ambassadors and will spread word about your company to all of their friends and colleagues.
Use the tabs
Swap out your company logo on your page for a profile photo of a specific product or of fans, which you can frequently update. Then make sure you completely fill out information in the tabs and add photos and links to your website. Use the welcome tab like a landing page and include promos and calls-to-action. (Only 10% of Facebook fan pages do this, so chances are your competitors don’t.)
Content is king
Share great content every single day so you’ll show up in the news feed. The five most engaging status updates are photos, video, links, questions and interactive apps (polls, quizzes and virtual gifts), while the best way to attract new fans and comments is to ask questions and actively solicit Likes. You can also use a Like button for individual products or objects, something I had never thought of before.
To ensure you are publishing great content that your fans will appreciate, put together an editorial calendar so you can plan ahead and stay organized.
Advertise on Facebook
Thanks to detailed demographic information and volume of users, Facebook is the best advertising platform ever. Hundreds of millions of users have identified their likes, interests, affiliations, job titles, and so on, making it easy to target your ideal customers.
It’s not that expensive, either. Your ad campaign can be as low as five dollars a day and can be based on a price per impression or per click (Dave recommended per click).
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What other tactics have you used successfully on Facebook? Leave a comment below!
Image Courtesy Facebook
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