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Posts Tagged ‘freshbooks’


How to Inject Personality Into Your Newsletter, Part 2

July 6th, 2011 ::
This entry is part 1 of 2 in the series Creating newsletters with personality

After writing about how to write newsletters that people will actually read for this blog, it struck me that one of the big problems with newsletters is that they are deathly boring due to a complete lack of personality.

In Part 1 of How to Inject Personality Into Your Newsletter, I introduced you to FreshBooks Supper Club, a really fun newsletter from a Canadian company that provides an easy-to-use online invoicing platform.  Part 2 covers a newsletter from Bizzy, a mobile app that allows you to share mini-reviews of restaurants, bars, and clubs on the go and get recommendations for new places to try.

The reason I wanted to highlight these newsletters is simple: Both have great style, a lot of personality, and are fun to read.   Let’s take a look at Bizzy:

Title of newsletter: Bizzy

Tagline: Discover the best places to eat, shop, & play!

Email subject line: Search and Check Outs and Facebook!  Yeehaw!

Images: None other than the banner heading.

Articles:

Just one that provides an update on Bizzy news.  Topics covered:

  • Personalized search now available from Bizzy on the Web
  • Winners of the first Bizzy Check Out event announced
  • Reminder to share Check Outs on Facebook and Twitter

Sample text: Greetings from rainy California!  It may be gloomy outside, but the big map on the TV in our kitchen keeps lighting up with all your Check Outs across the country.  Know that when you Check Out somewhere delicious, there is someone somewhere (probably me) drooling and exclaiming “OH, MAN!!”  So, thanks for that….

 

Other: Footer contains a call-to-action: Connect with us on Twitter and Facebook (they used the Twitter and Facebook buttons, not the names).

What I love about this newsletter: It’s short and to the point.

My only criticism: Phrases are randomly written in bold, which I find distracting.

Image courtesy: Bizzy

How to Inject Personality Into Your Newsletter, Part 1

July 1st, 2011 ::
This entry is part 2 of 2 in the series Creating newsletters with personality

I recently wrote about how to write newsletters that people will actually read.  It was based on research that revealed, via a heatmap, where newsletter readers’ eyes settle as they are reading (or, more likely, skimming) an e-mail newsletter.   Which got me thinking about how boring most newsletters are.  And I don’t mean they lack useful information, but they lack personality.

Therefore, I’d like to introduce you to two newsletters, one from FreshBooks, a Canadian company that provides an easy-to-use online invoicing platform, and the other from Bizzy, a startup I’ve covered at Tech Cocktail.  Both have great style, a lot of personality, and are fun to read.

For reasons of space, I am breaking them out into two blog posts.  First up is a breakdown of FreshBooks:

Title of newsletter: FreshBooks Supper Club

Tagline: ‘Sup from the world of FreshBooks

Email subject line: FreshBooks Supper Club: Our CEO loses his shirt, and Martha in da house (from February 2011)

Images: Created specifically for newsletter – no stock photos here!

Articles:

  • FreshBooks and Martha Stewart: One Degree of Separation – FreshBooks customer appeared on the Martha Stewart Living show
  • Send us the shirt off our back!  -  Appeal to customers to send care packages containing their company T-shirt (size irrelevant) t0 replace the cool T-shirts that CEO Mike McDerment lost when his luggage was stolen.
  • Wooo Doggies, Texas here we come! – Announcement about the FreshBooks Airport Shuttle and their big 7th birthday bash during SXSW.

Sample text: Never approach a bull from the front, a horse from the rear, or a fool from any direction.  I know this is true because I learned it last year in a little place called Texas.  Once a year FreshBooks sends a few employees there for a little event people call SXSW.  Around these parts, we call it by a different name, “learnin’ time.”

Other: It is signed by Saul Colt, whose title is Head of Magic.  There is a little dialogue bubble coming out of his name that says, “Cereal is delicious.”

What I love about this newsletter: The sense of humor, conversational tone, and well-thought out and engaging subject line and article titles.

My only criticism: I haven’t gotten a newsletter from FreshBooks since February.  You need to send out newsletters at least quarterly to stay top of mind with customers! 

Image Courtesy: FreshBooks

Putting Your Books in the Cloud: Your Options

March 16th, 2010 ::

Keeping your books may not be the funnest part of running your own business, but it is one of the most important. If you don’t have a good grasp on your money, you can wind up without a business very quickly. But bookkeeping is getting easier. There are now many web-based tools that make the process easier to manage: not only can many tools available import information quickly but they take care of details like backing up your files and even emailing out notifications about late payments. Here are just a few of the options that are now available online.

  • Freshbooks: More than a million users rely on Freshbooks to keep their books. The web-based application handles everything from time tracking to invoicing, providing easy-to-use tools for creating estimates and managing contractors.It automates many steps of the bookkeeping process. Freshbooks’ plans range in price from $19 to $149 per month.
  • Outright: Not only can you handle all your bookkeeping tasks in Outright, you can have the application generate your tax forms based on your books and create reports for your CPA or tax preparer. Even better, Outright is entirely free to use. The site even offers forums where you can ask questions about taxes and other financial issues.
  • Blinksale: Focused first and foremost on invoices, Blinksale makes tracking payments easy. If you’re already using tools such as Basecamp, you can automatically import client data. You can even automatically create follow up emails for such tasks as reminding clients of invoices or thanking them for their payments. Blinksale’s monthly plans start at $6 and reach up to $24.
  • Harvest: One of the key features of Harvest is its ability to track time. Even if you aren’t at your computer, you can use Harvest’s smartphone apps to keep track of the time that you’re spending on specific projects. The web application can translate that information into invoices, budgets and the rest of your books. It can even export all that data into Quickbooks if your tax preparer is one of those folks who requests everything in a Quickbooks file.Harvests’ plans range from $12 to $90 per month.

There are some drawbacks to keeping your books in the cloud. Before you choose any of these options, it’s important to make sure that the security measures meet your requirements. Depending on the type of business you run, you may want to take additional steps to ensure that your customers’ data is protected. It’s also important to make sure that the system you choose meshes well with the type of business you run. Some tools work perfectly for the way a consultant bills but may not be up to handling products. The opposite can be just as true, so take advantage of free trials to actually get in to a bookkeeping tool and see how it will work with your business.

Image by Flickr user edinburghcityofprint