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Eight Things To Keep In Mind For Your Websites Search Engine Optimization

November 19th, 2009 ::

If content is King then your Search Engine Optimization efforts are your King’s Herald. The guy who is out there, once people are listening, giving out the valuable information about your King. But instead of the shiny horn and scroll of lineage, the Search Engine Optimization Herald uses text and links to allow the web crawlers, the cute name for the automated programs that source out websites and index their content in their lists.

Let me be clear, this isn’t the silver bullet that will push your website to the top page ranking. There are a lot of variables that get that there and with multiple search engines there’s more detail than can be fit in this list of eight things.

What we’re going to go over today are just a few things that will help helps search engines, like Google, be able to better index your site.

1. Title each page with your business name and section title. – Search engines use your title as the top link so it only makes sense you would have your companies name here. Don’t get too wordy and try to fill this space with extra words to try to help. You have between 60 to 70 characters (that’s letters, spaces, and symbols) so use that space wisely.

2. Use keywords on your pages that relate to that pages content. – This is where you leverage your key points in your content to, initially, draw attention to your content. You also want to take this time to also include words and two word phrases revolving around your industry and target markets.

3. Give each page a description based on the pages content. Ok, we’ve gone over the title and keywords, but the description is on more part of the sight that most people don’t keep in mind as they are looking at a search engine. By definition, this is the text that the search engines will display below the link to tell you a little about the site you are looking to find. By describing the content on that page, and a little about your company. Just like the title of your site, depending on the search engine you choose, you have roughly between 156 to 250 characters (letters, spaces, and symbols) to relay the information you want. This isn’t the place you want to get cute and fill it in with words that will boost your site. Your keywords are for that.

4. Name every image…photos and buttons. - This helps for more than search engines. This will help the disabled review your site. By namin>g the alt attribute, commonly referred to as the “alt tag”, you are giving a corresponding text title for every non-text element on your site. If this isn’t making sense, find your local web designer and they’ll go on for hours explaining it. Or you can just shoot me a message.

5.Give your site…a map- Site maps are great, because they help you organize your site as you go through the creation process, but they also provide a page of reference links for the search engines to review your site. The site map will also give viewers a place they can go where there a clean, and clear, direction to the content on your site without all the bells and whistles.

6.Breadcrumbs aren’t just for the birds. - Breadcrumb Navigation is often seen just below the header, and navigation (if it is horizontal), and just above the title of the content. It is a great way for visitors to see the path that took them to this page, but this also provides additional links, just like your site map, for the search engine web crawlers to use when indexing your site. Breadcrumb Navigation will often look like this:

Home > Main Content > Sub Content

7.Leverage free analytics tools. – There are paid analytics tools, but just if you are starting out there are tools like Google Analytics available to you simply for the time of setting up a Gmail account. This will help you determine where people are going on your site and what keywords are working for your site.

8.Remember your King. – The content of your site (the text, the links you create, and even images) help your search engine optimization as well. You may be able to get away with just a title, keywords, a description, and a single image, but you’ll get so much further making sure all of the things we talked about above are in line with the content on your website.

These are just a few efforts that you can implement early on, or even in your current website if you haven’t yet, to help make your site more appealing to web crawlers. Remember, this isn’t the silver bullet to the top page rankings, but it will help.

You can also reach me on Twitter by following me @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways, if you have been reading, thank you and stay wicked.

Financing A Business: Using Equity vs. Debt

November 16th, 2009 ::

At various times in the life of a company there are going to be requirements for outside capital in order to grow the business. Choosing which type financing vehicle is best for your company is very important. Deciding whether to seek equity capital or debt financing is the first step. Usually companies trying to get equity capital are very early stage with little or no real assets, while companies on their way to a steady growth curve use debt financing.

The equity route

As the owner of a business idea, plan, or company – you hold ownership to a subjective value called equity. The equity of any type of property whether intellectual or physical is the value someone is willing to pay for it minus any liability attached to it. In business that could mean the value of an entity today measured in time and money invested versus the value in the future measured by comparable growth.

Once the owner and investor determine the “valuation” of the equity, the owner can then sell parts of the equity in order to raise capital. There are a variety of methods you can raise equity capital (Seed, Angel, Venture) and you should learn the pluses and minuses for each. An equity capitalist is interested in picking a company that shows great potential. They are expecting that there will be significant growth due to their involvement. That could mean that the company will grow tenfold within five years.

Debt Financing

Securing capital through debt financing does not entail “selling” your equity, but instead works by “borrowing” against collateral assets. Debt financing is only available to business owners who have something of value that the lender can instantly liquidate. The debt finance company is not interested in becoming a partner, instead they are in business to make money from their money, letting you use it for periods of time.

Like equity financing there are a variety of methods available to raise debt financing. Traditional banking will always be the least costly source for your financing, but remember bankers are not in business to take on risk. When they ask for three years of company tax returns it’s because they want to see a steady reliable set of profitable growth numbers. Borrowing from the bank relies on two variables, the collateral that secures the loan, and your ability to repay the loan. You might have enough collateral, but if your business is losing money, the bank can’t expect you to handle the added expense of loan payments.

Many early stage companies turn to private commercial financing which is better suited to deal with riskier issues. Factoring companies use the loans you make to customers (invoices for finished work) as the collateral for their funding. Here the emphasis will be the creditworthiness of your customers rather than the credit of your company. Equipment leasing companies will allow you to purchase new equipment and pay for it over time, usually three to five years.

Finally,

When seeking outside capital, whether equity or debt, remember that certain sources are familiar and like to work with particular industries. Take the time to look around and be sure that the source you are considering is well-aquatinted with your type of business.

Is Your Marketing Strategy Using All of the Ice on the Rink?

November 10th, 2009 ::

This past weekend, I enjoyed a Washington Capitals ice hockey game and the game got me thinking about something Jermaine Dupri said at BlogWorldExpo this year. I’m going to paraphrase, but he said that you should use social media tools in tandem with each other. Have something on Twitter that sends people to your Facebook page that references your blog and so on. Watching how they hockey players used the rounded end of the rink to pass the puck around behind the goalie to another player, or just out of the way, it made me realize that Jermaine had something there.

Now don’t get me wrong, it made perfect sense to me at BlogWorldExpo, but something about that particular game, my first hockey game in years, spun my mind into translating the puck into marketing message, the rink into your marketing plan, and the players your marketing pieces. At no point in that game was their wasted space on that ice. All parts of the rink were open and the puck flew anywhere it was needed with speed because of the actions of the players.

I have all ways believed that each marketing piece should support the one before it and the one after it. If you have to have a brochure, have it direct people to more information on a specific url on your website so you can track it. On that page let people share that message for your using something like Share This or send them directly to your companies Facebook or Twitter. Use social media to direct people to special content they can only find by following all your pucks on the ice, your marketing pieces.

Part of this is establishing how these pieces are all going to support each other, but another part of this is being comfortable, and confident, in your content so that you can let go of the message. Like a good hockey player, you have the control on how much intensity and strength is behind your marketing pieces. You will need to step back and let the natural momentum of your marketing strategy take its course. It will be up to you to make sure that the paths between your pieces are clear enough for the message to slide easily between them.

Most of us already have a few pieces in play, but as you create anything moving forward try to be conscious on how you can link the new pieces together. Or get really creative and start an off shoot campaign with new pieces and tactics that drive people to the pieces that existed before them. Sometimes scoring a win means you need to take a few extra chances with a few well placed shots, but if that shot misses it has a team behind it to give it the support it needs for a second shot at the goal.

Now here’s a question for you. Does your marketing strategy easily move your message from one piece to another? Are you using all of the ice on the rink?

I would love your thoughts on this. What other sports can you compare your marketing strategy to?

You can reach me on Twitter by sending a message to @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways, if you have been reading, thank you and stay wicked.

BlogWordExpo 2009: Tee Morris Gets SmallBizCool!

November 3rd, 2009 ::

It’s time for another #SmallBizCool from the floor of BlogWorldExpo 2009. This time around I get to talk to author, actor, podcaster, and social media legend Tee Morris about social media and security. Tee Morris is well known for his history in podcasting and social media. Tee’s most recent efforts focus on Twitter with his two books “All A Twitter”, previously reviewed here on GSB, and “Teach Yourself Twitter in 10 Minutes”.

At BlogWorldExpo 2009, Tee took a few minutes to explain why its cool to keep security in mind when working with social media and to promote his books.

You can learn more about Tee at his website teemorris.com and you can follow Tee on Twitter @teemonster

You can also reach me on Twitter by sending a message to @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways if you have been reading, and this time watching, thank you and stay wicked.

BlogWordExpo 2009: CNN’s Don Lemon Gets SmallBizCool!

October 29th, 2009 ::

It’s time for another awesome installment of #SmallBizCool from the sunny floors of BlogWorldExpo 2009. If you haven’t had a chance to, check out Jill Foster’s #SmallBizCool interviews over at WomenGrowBusiess.

BlogWorldExpo 2009 was filled with so many awesome exibitors, speakers and panels. One of the best moments, for me at least, was CNN’s Don Lemon as part of the opening keynote for Friday on “The Death and Rebirth of Journalism”. His insight into the evolution, not the death, of traditional media gave a lot of us a reason to think. Don was kind enough to take a few minutes, after that keynote, to explain why social media is cool to him.

Learn more about Don on CNN or you can follow Don on Twitter @donlemoncnn.

You can also reach me on Twitter by sending a message to @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways if you have been reading, and this time watching, thank you and stay wicked.

BlogWordExpo 2009: Chris Brogan Gets SmallBizCool!

October 27th, 2009 ::

For the first of many #SmallBizCool segments, geniously thought of by Jill Foster over at WomenGrowBusiness, to come from BlogWorldExpo 2009, Chris Brogan took a moment from signing copies of his book Trust Agents to do explain why it is cool to become a Trust Agent.

As his website says, Chris Brogan advises businesses, organizations, and individuals on how to use social media and social networks to build relationships and deliver value.

If you haven’t heard of Chris Brogan before, you can visit his website chrisbrogan.com, follow him on Twitter @chrisbrogan, or learn more about Chris’ book Trust Agents

You can also reach me on Twitter by sending a message to @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways if you have been reading, and this time watching, thank you and stay wicked.

Eight Things to Keep in Mind Before Your First Convention/Expo

October 23rd, 2009 ::

I had the opportunity, at BlogWorldExpo, this year to speak to several people who were attending their very first convention/expo. We talked about the things that were forgotten, the things that you couldn’t plan for, and the things we’ll be doing differently the next time around for the convention.

Now each convention/expo is an experience unto itself, but there are several things you can do prior to a convention that will help you out, regardless of the event. These are the eight things that I map out before I head any convention/expo and, with the exception this year due to poor planning for the red eye flight, have served me extremely well.

And now, in no particular order, I bring you, dear reader, the “Eight things to keep in mind before your first convention/expo”.

  1. Do your homework. What is the location you are going to be like? Are there going to be after parties? Have you reached out to any one you know that has previously attended? This is the best time to really get a feel of what the entire event, and experience, will be like for you. It will be fluid, because things change, but taking the time to do some research on the event, even just for yourself, will give you a greater foot in the door. I know it sounds like common sense, but you’d be surprised how many people I talked to that said things like, “If only I had asked someone before hand” or “I didn’t know that this event was convention/expo was part of a larger event going on at the same time”.
  2. Map out a plan of attack. Most conventions/expos will let you know their intended schedule weeks in advance. This will give you an opportunity to map out what panels/keynotes/seminars you want to attend, decide which luncheon/dinner you may want to skip out on, or what have you. This little bit of pre-planning, plus a good idea of the floor layout, will help you hit the ground running. Know now that, like most things you will experience at a convention/expo, things are subject to change, but at the very least you, if you have a fluid plan, you can adjust on the fly.
  3. Know what you want to get out of it before you sign up. Conventions/Expos are capable of giving you multiple opportunities all at the same time. Networking, education, and product demonstrations are just a few. If you’ve done your homework of asking previous attendees, and you have a pretty good idea of a plan, you can come to an easy assumption of what you want to get out of it. It doesn’t take much time and can be done before you purchase the ticket…say if you have to justify the event to your boss.
  4. Start the talking before you arrive. Feeling like the only person in the building who doesn’t know anyone can really do some damage early on to your experience. With the social media tools we have today, and from your research from #1, find people who are also attending for the first time or have gone and don’t mind a tag along. That way you are starting the convention with a partner in crime. Even if it’s just for a panel or two. You’ll be amazed what one or two introductions will do for your confidence.
  5. Decide now, is this a vacation or work? Some conventions/expos are held in an area that is a destination location for tourists. It can be very tempting to turn this business event into a vacation, but if your intent is to get the most out of the panels/sessions/whatever you need to fully be present. That’s not saying there isn’t time for fun, but if your company is paying for you to go, how do you think they will react if your response to “did you get some networking done” or “did you attend all the panels you told us you would” is “No, I spent a lot of time shopping and sitting by the pool”. That’s probably more of a larger-than-life answer, but you get the idea.
  6. Decide what “prepared” means to you. Will you need multiple pieces of luggage to fit all your stuff? Will you need to send things ahead to the hotel so you aren’t carrying them with you? Will you need to be packed days in advance due to a busy work schedule? Trust me, you don’t want to try to figure out how to pack seven thousand postcards into your carry on luggage. I’ve had that thought and then realized just how heavy those suckers would be. Fortunately, I had that thought weeks early and had the forethought to send 90% of them to the hotel to arrive on the day I did.
  7. Leave early and stay late…if possible. If you can afford to, both financially and time wise, my advise is to head out for your convention a day early and stay a day later. Sometimes you can only do one or the other, but this will give you a little time to collect your hearings from time changes, new locations, and work on your plan of attack. The last thing you want is to start your experience tired, grumpy, or frustrated.
  8. Be not afraid, they are human too. Every convention/expo has its own celebrity. Whether it’s a guest panelist, an actual celebrity, or even your own convention/expo cohorts, they are just human beings…like you. The best thing to do, if you want to approach them, is be respectful of their time and approach them the same way you would want to be approached. Don’t gush over their fame, don’t pitch them on your idea, and thank them for their time.

I know we all have our own tasks, preparations, and rituals before we leave for a trip. I would love to hear your pre-convention rituals. Leave a comment here.

You can also reach me on Twitter by sending a message to @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways, if you have been reading, thank you and stay wicked.

Eight things to keep in mind on during your project

October 8th, 2009 ::

It’s time for another excited edition of “Mike Dougherty’s Eight Things”. In other posts in this series, I’ve gone over things to have figured out before you meet your designer, things to help you choose your next marketing piece, and things to think about before you start your logo. I’ll get back to other things about different pieces, like websites and such, but for now we’re going to talk about things to keep in mind during the project.

A project is much more than just figuring out what you want and hiring a designer. You have a place, and a job to do, in the project as well. Without any further ado, here are eight things to keep in mind during your project.

  1. Home Runs aren’t common. As a designer, there are reasons we do comps (mock-ups of the possible project design) and ask a lot of questions. It happens, but very rarely, that a designer will nail the exact nuances of a project on the first try. The main reason for that is we, designers, are not mind readers. We’re more like detectives trying to figure out what the final image will be by asking you for your input. We’re more like archeologists of imagination. We keep working till we find that magical, mysterious beast that is your project.
  2. The Milestones of your project. There are steps, in any project, that deliverables and notes are required. Make sure you, and your team if you have one, are keeping on schedule so that when it’s time for your approval, or notes, the window of time for response doesn’t turn into a gaping hole.
  3. Your approval process. It is critical for you to be fully, mentally and physically, present for the approval process. If you sign off on a design know now that you have just completed that portion of the project. Going back to make changes, because you didn’t invest the full amount of time you needed to make it right…is going to cost you time and money. Before you put your pen to paper to approve…see #8 of this list.
  4. That your scope isn’t being “creeped”. You, and your designer, agreed to a list of certain items, and tasks, that would make up this project. Adding things, after the project has been agreed upon and started, will cost you time and money as well. Rather than go on about it here, read my previous post “It’s called a SCOPE of work, you CREEP” here on GrowSmartBusiness.
  5. Your friends won’t live your choices.  I’ve seen, time and time again, people take the comps, the designer gave them to approve, to their friends for feedback. Bottom line, you have to live with this design…not your friends. Very rarely will your friends be brutally honest with you. More often than not they will not want to hurt your feelings. A better source of feedback is your current, or prospective, clients. If you are unsure yourself it might mean that you aren’t happy with the design and can’t articulate why…which is ok, but work with your designer to see what you can do to get you to #8.
  6. The designers’ time is just as valuable as yours. When it comes time to meet with your designer, for the first time or on Milestone steps, make sure you dedicate that time to your designer. They cleared their schedule for you, and your project, the least you could do is do the same. Let the phone go to voicemail or someone else get it. The emails will be there after the meeting to be addressed. And for, Pete’s sake, do not try to close a sale while your designer is present. Yes, all of these things have happened in my presence and I’ve actually had to say, “If this project, and my time, is not important to you…then maybe we should put this on hold”.
  7. If you want to add more…it’s a new project. I know you love your designer and you two have become friends. Or you think you’re designer is such cool frood who knows where his towel is (if you get that reference award yourself 20 geek points…I’m keeping track), but anything beyond what was agreed upon, I hate to say this, is a new project and will add time and money (gee…do I sense a theme) to your project. Take a minute, if you haven’t already, and review the eight things to help you choose your next marketing piece. These could help ensure that you, and your designer, successfully get you to #8.
  8. You have to be happy with the results. This process takes time, but at the end of the day you, the client, ultimately have to be happy with the results. It’s partially your job to make sure you are. You need to be so excited about your marketing piece that you want to tell it to the mountains. If you aren’t, keep working with your designer to get there…as long as it is within the agreed scope of the project of course.I, personally, don’t believe in the “these are your only three choices to pick from” game that some designers play. I know that’s going to make me very unpopular, but ultimately we’re providing a service. IF your designer wants to keep you in a “only three choices” box that only allows you so much room…get a new designer, but know that you have to respect #6 to get to #8.

I want to know if there’s anything you think I’ve missed. Who knows, you could inspire another “Eight Things” list, which you would be credited for.

You can always reach me on Twitter by sending a message to @wickedjava, or on Facebook at facebook.com/mcdougherty.

As always dear reader, thank you for reading and stay wicked.

Body Language and the Art of the Interview by Lorne Epstein

October 7th, 2009 ::

Body Language and the Art of the Interview by Lorne Epstein  October 1, 2009

Although people are generally not aware of it, they send and receive non-verbal cues all the time. These can indicate what they are truly feeling.

We have all read articles describing how people communicate with body language. Intuitively we understand what body language means but still fail to master it in our daily lives and, most importantly, when we go on a job interview.

Interviewing has been a part of my livelihood as a recruiter for the past 12 years. I have interviewed thousands of professionals and noticed that interviewees are always communicating with their body language. I have made it part of my job to study this form of communication and share what I have learned.

The words you speak amount to only seven percent of your communication, so what is it that we are doing that accounts for the remaining 93 percent? Your voice and intonation comprises thirty eight percent. For example, someone speaking with a tone that is uneven could be lying. Someone who projects a powerful voice with clear enunciation could very well be perceived as confident, trustworthy, and strong. These are broad generalizations, but ones that are worthy of examination.

A majority of your communication – 55 percent — is contained in body language. These numbers clearly indicate that how others perceive your body language has a greater influence on the outcome of your interview than the words that you speak. Your voice and tone are also important, but we won’t cover that in this article.

An easy way of thinking of body language is to imagine it as the music to the words that are spoken. When your music matches your words, your words are perceived as authentic and you have the best chance of getting the job you are seeking.

Body language is always present and informs the interviewer when the candidate is being genuine, nervous, inauthentic, or any other emotion or way of being. “Way of being” is a term that goes beyond a description of emotional state to include a vast and infinite set of experiences that others perceive in you in the moment. Perceiving someone’s “way of being” allows people to perceive you as authentic, passionate, reliable, funny, professional, trustworthy, and more.

This form of communicating is usually understood by the job interviewer. The interviewer uses body language as one of the various tools to inform their decision on whether they hire or don’t hire a candidate. Although we are not always aware of it, people receive and send non-verbal signals all the time. And these signals or vibes that the listener is experiencing reveals the speaker’s true feelings.

As an interviewer, I listen to what the candidates say with their words and body language to form a composite image of who they are and what they can contribute to the organization.

It is the best method to learn about specific information I want the candidate to reveal about their professional experience. I am there to learn what this candidate has to offer my company and see if they are the right fit for the job. Sometimes what a candidate says does not sound true. Body language makes it more difficult for the speaker to conceal the truth, and a good interviewer listens to what is being said and watches body language at the same time to see if they match.

Other forms of body language are contained in your appearance (hair, nails, attire, and general grooming), posture, breathing, and movement. If these are not also in alignment with what you are saying, you diminish your chances of landing that job.

The technique of ‘reading’ people is used frequently. For example, the idea of mirroring body language to put people at ease is commonly used in interviews. It sets the person being interviewed at ease.

In an interview, a simple technique to getting the job offer is to use your body language to “mirror” that of your interviewers. You are appealing to the interviewer’s unconscious mind when you mirror their body language. Humans are attracted to those like themselves, consciously and unconsciously.

Mirroring is performed by holding the same or similar body pose as the person across from you. If they are sitting up, then you sit up. If their legs are slightly apart, then your legs are slightly apart. Their brain will unconsciously make them feel better about you when you mirror. Moving your body slowly to match theirs makes it feel more natural for you, and your interviewer will feel better about being with you. Mirroring takes practice to perfect and is a skill that will pay off in many areas of your life.

To get the greatest value, listen to what others are hearing your body language say. To set up this feedback loop you can video tape yourself speaking. Speak to someone about something your interested in so you are not focused on the camera. Review the video with a friend and have them take notes on the feelings they are experiencing when they listen and see you speak.

Practice your interviewing skills with a friend (an interview buddy) and ask them to pay attention to your body language. Since they are on the other side of the table, they have the best opportunity to read it.

From your interview buddy, get clear and specific feedback as to what your body language is saying. When you get the feedback, trust it and take actions to have your body language match your intended communication. Interviewing well takes practice, and you can teach your body to speak the language of getting hired.

Lorne Epstein, author of “You’re Hired! Interview skills to get the job” has been interviewing and hiring professionals for over 13 years. His company Arlington Soho built InSide Job, a Facebook application for business professionals.

Book Review: Why does Tee Morris’ book have me “All A Twitter”?

October 6th, 2009 ::

I constantly source out material for post ideas or unique ways marketing/social media are being brought to the masses. My main source for this is books. I will admit for a tech guy, I like my resource material a little on the old school side, but these are the things I like to read when I disconnect from the laptop.

Lately there seems to be a flood of books about using the tools of social media, such as Facebook, Twitter, and the rest. Some books feel like they are trying to talk to everyone, new users to the experienced, and have left me feeling like I have been missed. I often feel like there are questions that I still had at the beginning that were never answered. There are things, as a moderately experienced user, that I wished wouldn’t have been glossed over or should have been included.

“All A Twitter” by Tee Morris, in my opinion, and mind you that’s worth a lot to me, has hit the mark for all possible users of Twitter. The main reason for this, and he explains this himself in the beginning of the book, is that he, like you and I, is a user of the technology he’s writing about. Not to say other authors on this tool aren’t, but “All A Twitter” doesn’t come across as an instruction manual. “All A Twitter” feels like is a conversation with a friend who has scouted out the terrain way ahead of you and has come back to tell you all about it.

One of the impressive aspects about the entire experience of reading this book is that it did not end when I hit the last page. Tees has built into the book actions to take what you’ve learned, such an experience with hashtags, and apply what you’re learning as you read. This, to me, is something that can break down the fears that a new user would experience and get them to roll up their sleeves to start tweeting. I even find myself going back and searching out those steps I took and seeing how others experienced them.

Tee covers everything that you could imagine from a book on Twitter and, as Tee himself writes, “follows a logical progression with Twitter”. From setting up your account, which mobile phones handle Twitter best, to proper etiquette, Tee covers everything you would need to get the most out of the online tool. The book even has ways to expand the information, such as the “A Little Birdie Told Me…” which are tips on the in’s and out’s of the tool or the “Fail Whale Says…” tips which are there to help prevent you from falling into traps that could derail your enjoyment, and success, with Twitter.

Now, I haven’t written a review on marketing/social media books on GrowSmartBusiness before, but after reading Tee Morris’ book “All A Twitter” that has changed. Once month I will source out a book, new or established, and give you my thoughts on it. At the very least, these books could help expand your idea bank of marketing tips or ideas. To me, the best education in the world is one that comes from more than one teacher.

This book was good enough, for me, to follow the advice offered in the forward, written by Chris Brogan, which was to “give it to someone else”. I’m not going to go giving away multiple copies, not just yet anyway, but what I will do is send the first person who comments here a free copy of the book. And this has to be a relevant comment about either the book or this post. You can’t just put up “First” or some variation of “Give me my free book”. I mean I have standards…well, some what, but the comment has to be relevant at the very least.

To make this easier, your comment needs to be twenty words on if you have read “All A Twitter”, or why you would like to, and provide a valid email that I can contact you with to get the address to send it to. I would love to hear your thoughts in a comment below regardless of who is first.

You can also reach me on Twitter by following me @wickedjava, or on Facebook at facebook.com/mcdougherty.

As all ways, if you have been reading, thank you and stay wicked.