In the first of this two-part series, I shared data on inbound marketing and online advertising and how it related to your small business – all based on great marketing statistics in the just published “The Marketing Data Box.” In this, the second post, we are looking at video marketing and advertising.
If you have thought about producing and sharing videos online as part of your marketing strategy, consider that Americans watch 14 hours of online video each week. That translates to an average of 179 million Americans watching video each month.
Based on those numbers, it is pretty safe to say that video marketing is a good idea due to its high level of engagement. It probably comes as no surprise that YouTube is the dominant channel (77% of market share), trailed way behind by Hulu (6%) and Bing (4%).
It is also worthwhile to consider advertising using online video ads, as they reach 45% of the U.S. population an average of 32 times per month. Obviously, you need to make sure your target market is in the demographic mix of any online video channel before committing.
If they are using Hulu, you might want to advertise there, as that video channel generated the highest number of video ad impressions at nearly 1.1 billion.
What about mobile? We are all very reliant on our smartphones to do just about anything–well, at least the 31% of us who have a smart phone. Nielsen found that Americans spend 38.5% of their smartphone usage time on email. Social networking is a distant second (10.7%), which, quite honestly, surprised me, but only because so many people I know update Facebook constantly while on the go.
If you want to reach smartphone users, think about finding a mobile game developer. Some 44% of US mobile phone users have played a mobile game at least once; 33% of respondents have played a game in the past month; and nearly a quarter (24.6%) have played in the past week, making them “avid mobile phone gamers.”
“The Marketing Data Box” is a quarterly series published by Watershed Publishing’s Data Insights, based on HubSpot’s data and using graphics supplied by MarketingCharts.com.
Image by Flickr user garryknight (Creative Commons)
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