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Posts Tagged ‘London Ink’


#GrowSmartBiz Video : Panel 1: Driving Small Business Performance w/ Marketing and Innovation

September 30th, 2009 ::

The first panel of the 2009 GrowSmartBiz Conference addressed how small businesses could increase their productivity and performance through sound marketing and innovation. The panelists included folks like:

- John Arnold (Contant Contact)
- Marissa Levin (Information Experts)
- Ramon Ray (SmallBizTechnology)
- Bob London (London, Ink)

To read more on the live blogging coverage, check out Ken’s post here. You can see the video of the session below?

Marissa Levin, Information Experts

As Founder and CEO of Information Experts, Marissa Levin leads IE’s efforts to create technology-based integrated communications solutions, human capital strategies, and learning strategies for government agencies and for organizations across a wide range of vertical markets. Marissa has led the organization’s entry into the federal market to achieve a sizeable presence in more than 14 agencies spanning all facets of government (civilian, defense, and intelligence), the capture of multiple GSA schedules, the award of the highly competitive OPM TMA Human Capital and Training Contracts, and many others.

Marissa has become known throughout the regional business community as a leader and visionary. She is also the Women’s Entrepreneurship columnist for the DC Examiner, and is a regular columnist for http://www.womengrowbusiness.com and Yahoo. Under her leadership, Information Experts was recently named as a small business success story for USAID, and was named to the Inc. 5000 List of America’s Fastest Growing Companies for 2009. She was also named as a 2008 BRAVO Award winner by SmartCEO Magazine, has been named as a 2009 SmartCEO Smart 100 participant, and also named as one of Washington’s Top 100 Technology Titans for 2009 by Washingtonian Magazine.

Additionally, Marissa has been featured in USA TodayThe Washington PostThe Washington Business Journal,Working Mother MagazineWashington Woman MagazineWashingtonian MagazineBisNow, and on CBS as a successful woman business owner and working mother.

Bob London, London, Ink

Bob London is president and founder of London, Ink, a marketing and communications consulting firm that helps organizations define and prioritize their products and services based on what the market wants — or doesn’t want — to buy. In pioneering the Virtual VP of Marketing concept, Bob works with established and early-stage companies who aren’t ready for the cost and commitment of a full-time marketing executive to assess their market opportunity, determine the strategic options and develop a practical go-to-market plan.

Bob has successfully managed marketing initiatives with annual budgets ranging from the $150 million network tv launch of MCI Friends & Family (back when network tv really meant something) to $75 (seriously!). His work and writing has been profiled or covered by the Wall Street JournalWashington PostMiami HeraldUSA Today and Marketing News, the AMA’s flagship magazine, and he recently spoke at Network Solutions’ Unintentional Entrepreneur series. While building London, Ink, Bob has also become known as a serious networker who continually leverages face to face and online networking channels to generate targeted awareness of his business — an approach he has dubbed, “Cloud Marketing.” He is also a published business humor writer — samples can be seen at Bob-servations.com.

John Arnold,

JA_color2_rotateJohn Arnold is a leading marketing speaker, author, and web marketing expert specializing in email marketing, web marketing, and mobile marketing strategies. John is the author of E-Mail Marketing for Dummies and co-author of the comprehensive desk reference Web Marketing All-In-One for Dummies.

Ramon Ray, SmallBiztechnology.com

Ramon Ray, technology evangelist, is an author, speaker and the editor ofSmallbiztechnology.com. Since 1986, Ramon has been using computers and was first “online” in 1995. He is the author of “Technology Solutions for Growing Businesses”, has written hundreds of technology articles and posted thousands of technology news items on Smallbiztechnology.com. His content is syndicated and read by thousands of readers. He has written technology articles for Entrepreneur, Allbusiness, Inc MagazineBlack Enterprise Magazine, New York Enterprise Report, CNet, Var Business, TechTarget and other media.

Ramon is not simply a technology writer, but as a former technology consultant, has years of hands on experience in building networks, installing software, upgrading computers, configuring mobile technology and supporting the technology small businesses use on a daily basis. He is often quoted in the media, including Entrepreneur MagazineInc Magazine, WCBS Radio, Crains New York, National Federal of Independent Business, Small Business Advocate Radio Show and has been invited to speak at events including the United States Small Business Administration Service Core of Retired Executives “Strategies for Succeeding in Business”, Inc 500, PC Expo, Internet World, American Woman’s Economic Development Corporation and Business Development Institute events.

Distinctions: Manhattan Chamber of Commerce, Member of the Board of Director’s and Technology Committee Chairperson, Jim Blasingame’s Small Business Advocate Radio Show, Brain Trust Member IBM, Small Business Expert Panel

Steve King, Emergent Research

Steve is a founding partner at Emergent Research where he leads ongoing research to identify, analyze and forecast the trends and shifts impacting the small business sector of the U.S. and global economies. He also researches the impact of the Internet and connective technologies on media and marketing.

Prior to founding Emergent Research, Steve held a number of executive, general management, and marketing positions with both large and small corporations. He is a Senior Fellow and board member at the Society for New Communications Research and an advisory board member at Pond Ventures.

Regularly quoted in the media and an active public speaker, Steve contributes to US News & World Report, the American Express Open Forum, Intuit’s Small Business United blog and other on and offline publications. Steve blogs on his research at www.smallbizlabs.com.

Great Marketing Tips from Bob London of London Ink

June 1st, 2009 ::

Bob London runs London Ink which is a firm that offers virtual VP of Marketing services for various companies that may have interim needs or may not be ready for a full time resource but in serious need of this type of expertise.

According to his bio, “Mr. London has worked with small, medium and large enterprises in both the consumer and business-to-business markets. As a result he has come to be known as a Virtual Vice President of Marketing, for his ability to step in and provide interim leadership, direction and execution for companies with critical marketing and communications needs.” This includes running some stellar marketing programs such as the $100M advertising launch for MCI Friends & Family service, serving as VP of Marketing and defined messaging/positioning strategy for Digex, leading national ISP & Web hosting firm and serving as Chief Marketing Officer for SingleShop, Inc.

Shashi recently caught up with him at a networking event and they discussed the current economic environment and the Wall Street Journal article that mentioned how more people are becoming entrepreneurs today. Whether that is by choice or by force it did not say but bob pointed out that “it can be a blessing if you have a buyout and are forced to take a hard look which could be freeing”.

Some great marketing tips for large and small businesses alike

1.) Do outreach to existing clients – Many companies might be concerned that your business might not survive and they will be without a key vendor to deliver a product or service – now is the time to reassure them you aren’t going anywhere and in fact turn up the customer service so you a remembered for the long term.

2.) If your product/service is your best advertisement, start over – We have seen companies spend millions of dollars on advertising to promote mediocre products. If they would spend a large portion of money on R&D or product development they would be much more successful with a great product that speaks for itself.

3.) Marketing is a reflection of product success – Marketing really should be used as a reflection of success for something already successful. The best message/tag line won’t fix at the core might be a product problem.

For the full interview, see the video below: