One of my favorite sources of marketing information is MarketingProfs – I learn so much from them. In a recent post, they wrote about the types of content that Google loves the most. I went through the list and pulled out the top 7 types that I thought were most relevant for small businesses – and that you are probably already doing.
Here are the 7 types of content that search engines like and you should be creating (if you’re not already):
1 – Interviews
Search engines like interviews for 4 main reasons: they get read, they get backlinks from the interviewee (bonus if the persons is an expert), backlinks are from trusted sites, and the content is unique.
You don’t need to conduct interviews in person unless you want to tape it and turn it into a video. I conduct most of my interviews via phone, but you can do them via email, too.
2 – Lists
Lists are usually fun, easy to scan, and easy to read – and readers love them. Search engines like them as long as the content is unique, and – bonus for you – they can be really easy to write. You can do lists of your favorite industry books or blogs, best airports for business travelers, best pieces of advice you ever got, top industry best practices – you get the idea.
3 – Resource Centers
Creating a resource center on your website is a new content marketing trend for small businesses. Think of it as a library of your content – ebooks, top blog posts by category, products, services, FAQs, etc. Because people share them, link to them, and spend time on them, search engines love them.
4 – Social
Did you know that Twitter, Facebook, and other social media networks are pulled up when you conduct a search? So, yes, the quality of the content you post on your social media accounts – and the amount of interaction it gets – helps boost your search rankings.
5 – Case Studies
Because case studies built around client success stories are interesting, people read them and share them. Your customers will link back to and share your blog posts, all of which is activity search engines really like – but you know that by now, don’t you?
6 – Predictions
You know the blog posts and articles that always come out around the new year that list industry predictions? People love them, read them, comment on them, and share them, so they tend to great search rankings.
7 – User-Generated Content
Search engines love user-generated content, whether it’s blog posts, images, or videos. Hold a contest that requires entrants to submit original content; if you allow others to comment on and vote for submissions, search engines will go crazy for all of the interaction.
Have you created content that showed up in the top of search results? What drove so much interaction?
Image courtesy of 123rf.com