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Posts Tagged ‘Marketing’


Friday Small Business Roundup: Get Ready for Holiday Retail and More

August 23rd, 2013 ::

Is Your Ecommerce Site Making These 5 Fatal Mistakes? Read Rieva Lesonsky’s post and find out what you might be doing wrong.

Then start getting your ecommerce site ready for holiday 2013 retail: Read 3 Ways Email Can Boost Your 2013 Holiday Sales.

Get more out of your social media presence. Read Monika Jansen’s tips on How to Become an Industry Influencer.

Then check out her post 13 Small Changes That Will Greatly Improve Your Social Media Marketing for quick tweaks you can make right away.

Are you marketing to moms? Learn the secrets to attracting these powerful consumers in Karen Axelton’s post, When Marketing to Moms, Mobile and Social Are Key.

How Do Your Healthiness Habits Measure Up? Learn how you compare to other small business owners in Maria Valdez Haubrich’s post.

Friday Small Business Roundup: Online Marketing and More

August 16th, 2013 ::

Want to drive more engagement with your email marketing campaign? Read Monika Jansen’s 5 Easy Ways to Improve Your Autoresponder Emails.

Trying to drive more local customers to your business? Don’t miss Maria Valdez Haubrich’s post How Yelp Influences Local Shopping.

Should Your Online Store Expand Into Brick & Mortar? Read Rieva Lesonsky’s post to help you decide.

Is Your Ecommerce Site Ready for Holiday 2013? Find out in Rieva Lesonsky’s post.

Marketing to Millennials? It’s All About Attitude, Karen Axelton explains in her post.

What Is Social Currency, and Why Is It Important for B2B Companies? Get the scoop in Monika Jansen’s post.

Friday Small Business Roundup: Ecommerce Boosters and More

August 9th, 2013 ::

Is Your Ecommerce Website Giving Mobile Shoppers What They Want? Read Rieva Lesonsky’s post to find out.

Specifically, target one of the hottest groups of online shoppers by learning How Millennials Shop Online in Rieva Lesonsky’s post.

It’s not too early to start planning for holiday 2013 retailing. Read Is Your Ecommerce Site Ready for Holiday 2013? by Rieva Lesonsky to make sure you’re on the right track.

Looking beyond the standard promotional items? Read 19 Awesome and Useful Swag Ideas by Monika Jansen.

Power up your restaurant profits. Read Karen Axelton’s post on the latest restaurant trends to boost your business.

Is Your Office a Creative Space? Check out Maria Valdez Haubrich’s post to learn how the new trend in office design could spark innovation in your team.

Friday Small Business Roundup: Who’s Spending What, and How?

August 2nd, 2013 ::

Can Eating the Frog Make You More Productive? And just what does it mean? Read Rieva Lesonsky’s post to find out.

It’s the little things that count. Read Monika Jansen’s post 19 Easy Ways to Improve Your Customer Service for great ideas you can put into practice right away.

You might be turning away money without even realizing it. Read Maria Valdez Haubrich’s post Are You a Payment Dinosaur? to learn why.

Are you missing out on the lucrative senior market? Read Maria Valdez Haubrich’s post Think Seniors Aren’t Online? Think Again to find out.

All kinds of consumers are getting primed to spend. Read more in Karen Axelton’s post Consumers Are Ready to Spend on Luxury Products and Services.

Learn the benefits of inbound marketing and how to use it in your business in Monika Jansen’s post The ROI of Inbound Marketing.

 

Friday Small Business Roundup: Productivity Pointers and More

July 19th, 2013 ::

There’s a hot new market you need to know about. Read Rieva Lesonsky’s post Are Upscale Hispanics the New Baby Boomers? 

Want to attract more attention to your business? Read Monika Jansen’s 8 Tips For Hosting a Successful Twitter Chat to get noticed online.

Then take your marketing up a notch–read Monika Jansen’s post How to Self-Publish and Market a Book.

To get more done every day, start by reading Rieva Lesonsky’s post The 5 Habits of Highly Successful Small Business Owners.

Grow your business even more with crowdsourcing. Read Monika Jansen’s 4 Ways Crowdsourcing Can Help Grow Your Business to learn how.

 

Friday Small Business Roundup: Email Marketing and More

July 12th, 2013 ::

Is your email marketing getting the results you want? Read Monika Jansen’s Top 7 Takeaways From the 2013 Email Marketing Metrics Benchmarks Study to learn how to pump up your ROI.

Wildfires, hurricanes, earthquakes…Most Small Businesses Aren’t Prepared for Disaster. Is Yours? Read Karen Axelton’s post to get ready.

Does your business slow down in summer? Check out Rieva Lesonsky’s post 5 Ways to Make Downtime Productive Time and get the most from your slow season.

If you’re feeling frazzled by all your mobile devices, check out Rieva Lesonsky’s post, Can Unplugging Make You More Productive?

A picture is worth 1,000 words. Make your blog posts, social media efforts and all your marketing outreach work better with the tips in 6 Effective Ways to Improve Your Visual Marketing, by Monika Jansen.

If you’re running a business without health insurance, you could be putting more than your health at risk. Read Maria Valdez Haubrich’s Could Ignorance About Health Insurance Cost You Your Business? to find out more.

Make sure you’re marketing to customers and prospects the right way. Read Rieva Lesonsky’s How Tablets Are Changing Online Behavior to learn what consumers want now.

Did you know writing a book can be a great marketing tool? Read Monika Jansen’s post How to Self-Publish and Market a Book to learn more.

Friday Small Business Roundup: Customer Service and More

June 14th, 2013 ::

What Are Consumers Spending on This Summer—and How Can You Get Your Share? Read Karen Axelton’s post to find out.

Is a Talent Shortage Hurting Your Customer Service? Find out why small business owners still struggle to fill jobs in Rieva Lesonsky’s post.

Are you scrimping on new technology? It could be hurting your business. Read Maria Valdez Haubrich’s post How Does Your Small Business’s IT Spending Measure Up? to learn whether you’re getting left behind.

Dan Zarrella’s new book has valuable lessons for small business owners. Get the scoop in Monika Jansen’s series, Top Takeaways From the Science of Marketing, Part 1, and Top Takeaways From the Science of Marketing, Part 2.

Is your customer service up to par? Find out if you’ve got The 4 Factors in Great Customer Service.

People Are Talking—About Your Customer Service, That Is. To make sure they’re saying nice things, read  Rieva Lesonsky’s advice.

Want to learn something new? Read Monika Jansen’s post 6 Easy Ways to Improve Your Graphic Design Skills.

Friday Small Business Roundup: Smarter Online Marketing and More

May 24th, 2013 ::

You’re sending out emails, but is anyone responding? If not, Monika Jansen has 9 Easy Ways to Improve Email Click-Through Rates.

What are customer personas and how can they help your marketing? Find out in 4 Easy Steps to Create Customer Personas, by Monika Jansen.

It doesn’t matter how many customers you attract to your business if they never come back a second time. Read Rieva Lesonsky’s post Is Your Business Driving Customers Crazy? to make sure you’re not driving customers away.

If you haven’t updated your business website since 1999, maybe it’s time to read Monika Jansen’s 8 Signs It’s Time for a New Website.

Hiring doesn’t have to mean the same old, same old. For Your Next Hire, Think Out of the Box, by Rieva Lesonsky, shows you some new ways to think about hiring.

Then expand your hiring horizons by reading Rieva Lesonsky’s How to Use Social Media to Find Job Candidates.

Do you own a restaurant? Read Rieva Lesonsky’s post to learn What Matters Most to Restaurant Customers.

How Are Your Employees Using Mobile Devices? See if you measure up in Rieva Lesonsky’s post.

7 Types of Content That Search Engines Love

May 13th, 2013 ::

LoveOne of my favorite sources of marketing information is MarketingProfs – I learn so much from them. In a recent post, they wrote about the types of content that Google loves the most. I went through the list and pulled out the top 7 types that I thought were most relevant for small businesses – and that you are probably already doing.

Here are the 7 types of content that search engines like and you should be creating (if you’re not already):

1 – Interviews

Search engines like interviews for 4 main reasons: they get read, they get backlinks from the interviewee (bonus if the persons is an expert), backlinks are from trusted sites, and the content is unique.

You don’t need to conduct interviews in person unless you want to tape it and turn it into a video. I conduct most of my interviews via phone, but you can do them via email, too.

2 – Lists

Lists are usually fun, easy to scan, and easy to read – and readers love them. Search engines like them as long as the content is unique, and – bonus for you – they can be really easy to write.  You can do lists of your favorite industry books or blogs, best airports for business travelers, best pieces of advice you ever got, top industry best practices – you get the idea.

3 – Resource Centers

Creating a resource center on your website is a new content marketing trend for small businesses.  Think of it as a library of your content – ebooks, top blog posts by category, products, services, FAQs, etc. Because people share them, link to them, and spend time on them, search engines love them.

4 – Social

Did you know that Twitter, Facebook, and other social media networks are pulled up when you conduct a search? So, yes, the quality of the content you post on your social media accounts – and the amount of interaction it gets – helps boost your search rankings.

5 – Case Studies

Because case studies built around client success stories are interesting, people read them and share them. Your customers will link back to and share your blog posts, all of which is activity search engines really like – but you know that by now, don’t you?

6 – Predictions

You know the blog posts and articles that always come out around the new year that list industry predictions? People love them, read them, comment on them, and share them, so they tend to great search rankings.

7 – User-Generated Content

Search engines love user-generated content, whether it’s blog posts, images, or videos. Hold a contest that requires entrants to submit original content; if you allow others to comment on and vote for submissions, search engines will go crazy for all of the interaction.

Have you created content that showed up in the top of search results? What drove so much interaction?

Image courtesy of 123rf.com

Web.com Small Business Tip of the Day: Women Breadwinners Call the Shots

May 6th, 2013 ::

Want to target your marketing efforts to the breadwinner in the family? According to The Luxury Institute’s recent survey, women are not only the CEOs of their families, but 41 percent of women included in the survey were also the family breadwinners, contributing more than 50 percent of the household income. However, despite the fact that these educated women are earning six-figure salaries, their top priority is still family. So how do you market to these highly educated, affluent women? Think about their busy schedules and high standards. Make sure your website is attractive, professional, easy to navigate and represented on social media. And finally, consider test marketing to this category to get some helpful feedback on what could be improved.