Every Superbowl, there are two types of people who watch – those who watch for the commercials and those who watch for the game and see the commercials as bonus content. Many companies get ad space and work hard to create those that truly are memorable. One of my favorites are from about 10 years ago during the height of the dotcom era. The Monster.com commercial where kids say things like “I want to file all day” or “I want to work my way up to middle management” was classic and the cowboy wrangler who was herding cats instead of cattle was just plain hilarious.
This year, we had some great examples of destined classics. We will talk about them in a bit along with what you can learn from them in your own small business.
But first our own kinda Superbowl commercial spot…..
Big Game Branding for Your Business – Shuffling to Renew or Transfer Your Domains
For this 2010 Superbowl, Network Solutions has put together a special offer for Sunday and Monday. $6.99 domain names and 35% off hosting packages so you can use Network Solutions to help with branding your small business. Check these out:
25% 35% off hosting – Use code HOSTSOC001
New Domains $9.99 – Use code SUPERDOM06
Domain Transfers for $6.99 – Use code DOMSOCIAL3
REMEMBER: This is only for 2010 Superbowl Sunday and Monday
….Now back to our regularly scheduled blog post
Great Use of Branding a few tips that Small Businesses can learn from without spending $3 million bucks
1.) If you are looking for awareness, be ok with laughing at yourself
A commercial with Jay Leno and David Letterman… together! This was as shocking as it was hilarious. Following the NBC late-night debacle that saw Letterman constantly poke a lot of fun at his former network and current rival, Jay actually appeared alongside Dave in an advertisement for his nemesis’ show. This was the best PR move Leno could possibly have made. This shows that you can get awareness, get positive image for your brand. It also proves that Oprah can bring anyone together.
2.) Humor done right can leave a memorable impression
Betty White is comedy gold and only during a Superbowl ad seeing her get sacked and play football only to be charged up by a Snickers bar shows you that if you do humor right you can increase brand awareness. If you aren’t good with humor it can go horribly wrong. Check out the video below and look for the Abe Vigoda cameo.
3.) Simple can usually have the best impact
When you are a small business, you usually feel the need to shout and get out there with every channel to let people know who you are and what you do. However, sometimes the simplest and most understated things can speak louder about your company and brand than any one with a mega phone. This is done extremely well in the Google ad below that walks you through an entire relationship via search terms in 60 seconds. Truly brilliant.
Just as a final reminder…..
Big Game Branding for Your Business – Shuffling to Renew or Transfer Your Domains
For this 2010 Superbowl, Network Solutions has put together a special offer for Sunday and Monday. $6.99 domain names and 35% off hosting packages so you can use Network Solutions to help with branding your small business. Check these out:
25% 35% off hosting – Use code HOSTSOC001
New Domains $9.99 – Use code SUPERDOM06
Domain Transfers for $6.99 – Use code DOMSOCIAL3
REMEMBER: This is only for 2010 Superbowl Sunday and Monday
