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Posts Tagged ‘productivity’


Small Biz Resource Tip: Do

April 9th, 2012 ::

Do

Formerly known as Manymoon (before it was recently acquired by Salesforce.com), Do is a social productivity app you can use to coordinate your sales or project team. Team members can be added with just an email; the dashboard is easy to read and use. Do works perfectly with Google tools such as Google Docs and Gmail, as well as Salesforce.com tools. You can login from Google or on the Web so Do is available everywhere you are. Plus, since it’s social, you can keep track of what activities everyone on your team is working on, see who has joined the group and share files with anyone you want.

 

Small Biz Resource Tip: Zite

March 30th, 2012 ::

Zite

Keeping up on current trends and events is crucial to the health of your business, but who has time to read all the great articles circulating on the Web? Zite is a free app that allows you to gather articles into an online magazine tailored just for you. Zite evaluates the most popular articles on the Web, then meshes those with your own online activities (for example, articles you share with friends and colleagues) to  serve up the magazine content that fits your interests and deliver it directly to your iPhone or iPad. Bonus: The more you share and tweet, the better Zite gets to know your interests, so it can personalize your content even more.

Review: Conquer the Chaos

July 27th, 2010 ::

If there is one thing that any small business owner is familiar with, it’s chaos. No matter how organized you are when you start a new business, you wind up as a victim of entropy pretty quickly. There just aren’t enough hours in the day to handle every task that needs to get done and those that don’t quickly pile up into a mess, whether that mess is actual or simply emotional. Good small business owners find ways of handling the chaos, prioritizing what needs to be done and essentially riding the wave. The same chaos shuffles out the business owners that just can’t hack it.

Clate Mask and Scott Martineau co-founded Infusionsoft, a company that sells email marketing software. Their business started out with just the two of them, struggling to support their families and handle the chaos inherent in a small business. Since then, Infusionsoft has boomed and Mask and Martineau have codified their approach to cutting through the chaos in a new book: Conquer the Chaos: How to Grow a Successful Small Business without Going Crazy.

Handling the Chaos

One of the points Mask and Martineau work hard to drive home is that while chaos may be a natural part of entrepreneurship, you don’t have to put up with it. Chaos can quickly consume a small business owner: between the drive to get everything done so that you can actually pay your bills and support your family at home and the stress of being ultimately responsible for everything that does (and doesn’t) get done, stress seems to be a constant companion. The feeling that we should be hard at work every moment of every day isn’t far behind, either.

These stressful situations are almost the exact opposite of why many entrepreneurs go into business. We want the ability to control our own lives, reduce our stress and accomplish something with our businesses. When chaos invades, though, it feels like none of those things is possible. The fact of the matter, though, is that it isn’t impossible to get control of the chaos. There are many ways to do so, but simply getting things under control is the most important part.

One Approach to Chaos

Within Conquer the Chaos, there are two key strategies: automation and list building. List building may be a marketing strategy — and it isn’t particularly surprising that two guys who built a company based on email marketing think list building is important — but it does have an impact on the overall structure of your business. If you have a list, after all, you handle marketing and making sales in a very different way than if you’re out beating the pavement and looking for new clients every day. The approach is one that Mask and Martineau have found very successful in creating a stable business with enough income to let them focus on handling chaos through other ways. The other key to their strategy is automation — getting as much of the business running without your attention as possible.

Image — Wiley Books

Making Templates for Your Work: How to Reduce the Boring Parts of Your Work

May 27th, 2010 ::

Work smarter, not harder. I’ve been focused on this saying for the past couple of months, looking for places where I could reduce the amount of time that I spend on repetitive tasks. In that time, I’ve found that I spend a lot of time at the keyboard, pounding out what are virtually identical documents. Occasionally, I’ve been known to take an old email or document and use the basic format, but actually creating templates seemed like too much of an investment of time.

Beyond Saving Time

I started making a point of saving documents that I knew I’d be able to reuse — especially email messages — as templates, though, and I noticed something. Not only did I speed up many of the regular tasks I have to complete (such as introducing a client to the way I do business), but I actually got to spend more time on the parts of my work that I enjoy. When some of the hum-drum boring parts of writing are out of the way from the moment I start, I can focus more time on putting together the more creative aspects of everything that I’m working on.

I may not be able to put together an in-depth template for everything I do, but you may be surprised at how helpful even an outline of how a standard type of email might be. For instance, I’ve now got a template for an email explaining the estimates I put together for my clients. Every estimate is different, depending on what kind of help a client needs, but I’ve got a general structure on how to break down the details and even a reminder to actually attach the estimate to my email. That will save you some trouble more often than you might think.

Having that guidance helps me get more creative on the parts of a page where I can, without running the risk of forgetting something boring, yet crucial.

Creating Your Own Templates

For most of us, creating templates seems like a major time commitment. You’ve got to sit down and make a list of everything that you need a template for, and then you have to write out the actual template. But that view isn’t really accurate. Creating templates can be a much easier process to manage, although you’ll need a reminder to actually create the template somewhere along the way. When you’re in the middle of writing a document that you know you’ll need to recreate down the road, write it up and then save a second copy — without the information that makes this particular document specific to the situation. You’ve got a template without going out of your way. The only hard part is remembering that you want to save that second copy.

It also makes sense to revisit certain templates after you’ve written them. For instance, a reminder written to a client late on their payments can be a useful template to have, but whatever you write in the heat of the moment is probably going to need some tweaking when you’re not aggravated by a particular client.

Image by Flickr user Owlpacino