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Posts Tagged ‘restaurants’


Food and Restaurant Trends to Watch From the Fancy Food Show

April 5th, 2013 ::

By Rieva Lesonsky

If you own a restaurant, specialty food business or even a grocery store, you’ll want to know about some of the food trends spotted at the Fancy Food Show earlier this year. PizzaMarketplace recently reported on some trends that small business owners can make their own:

Gluten-free foods: Gluten-free product offerings were plentiful at the show, and today’s gluten-free products taste better than those of years past. One reason gluten-free is a growth industry is that people with Celiac disease (an allergy to wheat-based products) have a lifelong reason to commit to a gluten-free diet, so this is a trend with staying power. Of course, plenty of other consumers are going gluten-free either to show support for family members who need to, or because they believe it helps with weight loss, bloating or other health and beauty issues.

Coconut: Coconut is a hot ingredient in all types of food (including on pizza!). Think of how you can use coconut milk in alcoholic or non-alcoholic beverages, in sauces and in desserts. Of course, traditional coconut also has a role in menu items.

Vegetable and fruit oils: Gourmet and flavored olive oils have shown their staying power and have even inspired olive-oil-only stores. Now, the passion for oils is expanding to include fruit and vegetable oils such as walnut oil, truffle oil, pumpkin seed, chili oil, cherry pit oil or tomato seed oil.

Beer as an ingredient: Craft beers are here to stay, and the latest iteration is using microbrews as ingredients in recipes. Beer Flats Crackers (in porter and pilsner flavors), beer candy and even beer jelly were spotted at the Fancy Food Show. In addition to prepared, packaged foods, restaurant owners can also feature meats cooked in beer, breads made with beer or beer-infused sauces. Of course, don’t forget to offer suggestions for pairing beers with foods on your menu or providing a beer tasting menu.

Salty and sweet combinations: Sea salt caramels, chocolate with bacon—salty-sweet combinations continue to be popular. Think about new ways you could mix salty and sweet flavors to break customers out of their familiar flavor combinations.

Image by Flickr user Sing Chan (Creative Commons)

 

 

Restaurant Owners Are Bullish on Their Industry

March 19th, 2013 ::

By Karen Axelton

Restaurant owners are feeling optimistic heading into the spring and summer seasons, and The National Restaurant Association’s latest Restaurant Performance Outlook reflects that enthusiasm, reaching a five-month high in the latest survey in January.

Restaurateurs’ outlook for same-store sales, capital spending and the economy as a whole all improved in January, pushing the RPI (a monthly composite index that tracks the health of the U.S. restaurant industry) to 100.6, up 1.0 percent from December and its highest level since August 2012.

An RPI above 100 means key industry indicators are in a period of expansion; an RPI below 100 means key industry indicators are contracting. The Index measures two components – both the Current Situation and the Expectations.

The Current Situation component measures current trends in same-store sales, traffic, labor and capital expenditures. The Expectations Index measures restaurant owners’ six-month outlook for same-store sales, employees, capital expenditures and business conditions. The Current Situation index was 99.7 percent, while the Expectations Index was 101.6—both an increase from the prior month.

Although there was a lot of uncertainty at the end of 2012 during the “fiscal cliff” standoff in Congress, restaurant operators’ outlook for sales growth has improved since then.  Forty-six percent of restaurant operators believe they will have higher sales in six months than during the same period in the previous year. That’s an increase from 37 percent last month, and the highest level measured in seven months.  Meanwhile, just 17 percent of restaurant operators believe their sales volume in six months will be lower than it was during the same period in the previous year—about the same as the 16 percent who felt that way last month.

Restaurant operators have a net positive outlook about the overall economy for the first time in four months.  Thirty percent of restaurant operators say they expect economic conditions will improve in six months, up from just 17 percent last month.  Twenty percent say they expect economic conditions to get worse in the next six months—a decline from 29 percent who said this last month.

Restaurant owners are planning to put their money where their mouths are, with more of them planning capital spending in the coming months. More than half (59 percent) say they will make capital expenditures for equipment, expansion or remodeling in the next six months, an increase from the 50 percent who reported such plans last month.

Image by Flickr user Willem! (Creative Commons)

Restaurant Owners Optimistic About Year Ahead

April 10th, 2012 ::

By Karen Axelton

The restaurant industry struggled through a tough few years as the Great Recession slashed consumers’ spending on eating out. But the latest data from the National Restaurant Association and other industry trend-trackers indicate the industry may finally be out of the woods.

For the fourth month in a row, the National Restaurant Association’s Restaurant Performance Index (RPI) was above 100, indicating solid performance. “A strong majority of restaurant operators reported positive same-store sales and traffic results,” said Hudson Riehle, senior vice president of the Research and Knowledge Group for the Association. “In addition, restaurant operators are bullish about sales growth in the months ahead, while their outlook for the economy remains cautiously optimistic.”

“Perhaps the most positive indicator is the optimistic outlook for staffing levels in the months ahead,” Riehle added. “Only 7 percent of restaurant operators expect to reduce staffing levels in the next six months, the lowest level in nearly eight years.”

Sixty-three percent of restaurant owners had a same-store sales gain between February 2011 and February 2012, and 55 percent reported higher customer traffic in February 2012 as compared to February 2011. Just 19 percent reported a traffic decline.
Buoyed by the positive sales, restaurant owners are reporting more capital spending. Forty-seven percent said they had made a capital expenditure for equipment, expansion or remodeling in the last three months, up from 42 percent who reported similarly last month.

The Expectations Index, which measures restaurant operators’ six-month outlook, was optimistic for the sixth consecutive month. Fifty-three percent of restaurant operators expect to have higher sales in six months; just 9 percent expected their sales to drop.

Restaurant operators are also fairly optimistic about the direction of the overall economy. Thirty-five percent of restaurant operators said they expect economic conditions to improve in six months; just 14 percent expect them to worsen.

Based on this optimistic outlook, 24 percent of restaurateurs planned to hire in the next six months, and 49 percent plan to make a capital expenditure for equipment, expansion or remodeling in that time frame.

Some other key restaurant industry indicators are positive as well, eMarketer reports. Packaged Facts recently estimated that U.S. restaurant sales will grow 4.2 percent in 2012, and estimated that full-service restaurants’ sales grew 8.1 percent last year.

A recent customer survey by Mintel, reported in eMarketer, found that 65 percent of consumers who had visited a restaurant in the past month plan to spend the same amount at restaurants in 2012 as in 2011, and 12 percent plan to spend more this year. Among that 12 percent, 59 percent said they will spend more in casual restaurants, and 57 percent said they will spend more in family restaurants.

Image by Flickr user Hallenser (Creative Commons)

 

Hot Trend: Food Truck Operators Add New Services

July 25th, 2011 ::

By Rieva Lesonsky

If you’re in the food service or restaurant industry (or even if you aren’t), you know that food trucks are hot. These restaurants-on-wheels are a far cry from the “roach coaches” of the past. Selling everything from Korean tacos to cupcakes to schnitzel, food trucks roam the streets attracting crowds of customers in busy urban areas like downtown Los Angeles and New York City.

And apparently, food trucks aren’t a flash in the pan. The Wall Street Journal recently took a look at how New York City-area food trucks are expanding into new business models. Here’s how the trucks are expanding their offerings (and incomes):

Catering: Gourmet food trucks are now catering everything from movie and television film crews to private parties such as bar mitzvahs. Some trendy customers are even renting food trucks to cater their weddings!

Corporate clients: Some food trucks cater corporate events, of course, but companies are also using food trucks to attract clients. For instance, Yahoo! recently rented a truck to give out free whoopie pies at an event. Another truck cited in the article spends half an hour each week at one corporate office providing coffee for the company’s employees.

Advertising and promotions: Food truck owners can bring in even more money by “wrapping” the truck in the logo of a corporation so it’s a mobile promotional tool. Many corporate clients request this during events, for instance, but the trucks can also do it while they’re driving around.

Companies mentioned in the article are making from 20 to 50 percent of their income from these additional events. While some food truck owners look down at these type of events as disturbing the “purity” of their businesses, others are simply happy to have an additional source of revenue for their trucks. Trucks can typically charge more for catering and corporate events than they would make just serving food to customers on the street, so the profit margins are tempting.

If you own a food truck, or have been thinking about adding one to your restaurant, consider getting involved with catering, corporate clients or advertising options. These additional sources of income might be just what you need to make a food truck highly profitable.

Image by Flickr user Ricardo Diaz (Creative Commons)

 

How Restaurants Can Market With Mobile

March 9th, 2011 ::

By Rieva Lesonsky

One of the industries that’s best poised to take advantage of new mobile marketing opportunities is food service. Online Media Daily recently took a look at the findings of a mobile study conducted by Yahoo and Nielsen to explore how mobile phone use impacts purchasing. Here’s some of what they found:

Some 34 million Americans use mobile devices to access dining and restaurant information. As you might expect, these users are young; more than 50 percent are aged 13-34. They are also affluent, with average family income of $87,000 annually. But they aren’t necessarily the single, urban hipsters you might expect: 41 percent have children, and the majority live in suburbs.

How do users get restaurant info on their devices? Eighty-two percent use search, 68 percent use their mobile browser and 17 percent use an app. Slightly more than one-third of respondents have received dining ad on their mobile device, and 77 percent say they “sometimes” or “always” look at such ads.

When respondents use mobile devices to find restaurant info, 67 percent are seeking choices in their area; 77 percent want ads to be “relevant to my current location.” As for what type of dining they’re looking for, casual restaurants such as Chili’s were sought by 49 percent, fast food by 30 percent and fine dining by just 23 percent.

If you own a restaurant, especially within the fast-casual segment, getting involved in mobile marketing is a smart move. That doesn’t necessarily mean advertising (which can be expensive for small businesses). Take advantage of tools like local search sites. Make sure your business is listed on sites like Local.com and Google Places, and optimize your listing for best results.

Also optimize your website so it ranks higher in search engines, and be sure to include answers to questions users on the go might have—such as current deals or specials, menus, maps and nutritional information.

Last, but not least, the study found that 61 percent of users were interested in click-to-call features that let them instantly contact a restaurant, so if you don’t have this feature, consider adding it.

Image Courtesy: Karen Axelton

11 Top Restaurant Trends for 2011

December 13th, 2010 ::

By Rieva Lesonsky

Restaurant owners have had a challenging few years. Are things looking up for 2011? Foodservice research and consulting firm Technomic recently released its 11 top trends for the coming year.

1. Action in adult beverages. Americans will be ready to celebrate with “Mad Men”-style retro cocktails, gin and bourbon, craft beers and punch (including sangria). Cocktails with herbal and floral ingredients and “skinny” cocktails will be hot, and more fast-casual chains will start adding alcoholic beverages.

2. Beyond bricks-and-mortar. Food trucks are proliferating nationwide, with restaurants using them as brand extensions and for catering. The latest twist on the trend? Temporary or seasonal pop-up restaurants and kiosks.

3. Celebrity farmers. The locally-sourced mentality is putting farmers and producers in the spotlight. Chefs like Emeril Lagasse became famous in recent years; now farmers will become famous and restaurants will highlight them by offering special menus, hosting visits from famed farms and referencing them in menu descriptions.

4. Social media and technology. Marketing and operations technology will change constantly. Couponing websites and location-based social media will grow, as will apps.

5. Korean and beyond. The Korean taco signals the rise of Korean barbecue and Korean food in general; multicultural tacos; and portable street food from around the world.

6. Frugality fatigue. Anyone who can afford it will get back into luxury dining in 2011. High-end restaurants will make a comeback, and feature extravagant, indulgent specials. Average consumers will seek reasonably priced restaurants that have a great experience and memorable menus.

7. How low can you go? Consumers will continue to demand low prices and deals. As food prices rise, operators will face a juggling act to stay profitable.

8. Carefully calibrated brand action. As spending picks up, full-service restaurants and even non-restaurant brands will expand into fast-casual brand extensions. Ultra-niche eateries that focus on one menu item will be hot. Existing operators will revamp their brands and remodel their units. New restaurants will be smaller, sustainably built, and often in nontraditional locations.

9. Back to our roots. Americans are craving comfort food and hot menus include homestyle Southern fare; retro Italian; gourmet donuts and popsicles for dessert; family-style service; and family-size portions.

10. New competition from c-stores. It’s not news that retailers are encroaching on restaurant turf. The latest trend? Convenience-store operators are upgrading their foodservice offerings and ambience.

11. Healthful vs. indulgent. Federal menu labeling requirements take effect in 2011. Restaurants will feature more items and detailed descriptions on “healthy” menus—including gluten-free and low-calorie items. Limited-time offers will proliferate because they don’t require posting nutrition data.

Are you already incorporating some of these trends into your menu? If not, consider how you can take advantage of these changes.

Photo courtesy: Karen Axelton

Food for Thought: 15 Restaurant Predictions for 2011

November 10th, 2010 ::

By Rieva Lesonsky

Do you own a restaurant, catering business, food boutique or other food business? Then you’ll want to know about 15 hot food trends for 2011 as predicted by restaurant consultancy Joseph Baum & Michael Whiteman Co. Inc.

While the report, Food  And Dining Trends in  Restaurants  and  Hotels   for 2011, focuses on restaurants and hotels, the information is valuable for any food industry business. I won’t reveal all 15 trends here, but here’s some of the good news—and bad news—the report found.

Good news: Upscale restaurants will see business customers return as the financial sector recovers and its employees have more money to spend on meals and entertainment.

Bad news: Non-food retail competition continues. With food now being sold everywhere from drugstores to department stores to food trucks, traditional restaurants have to keep an eye on competitors in unexpected places.

Good news: Cheap to make and profitable to sell at all price points, sandwiches will continue to make news. Whether inspired by Mexican, Cuban, Vietnamese or French concoctions, creative sandwiches can offer consumers the irresistible combination of a comfort-food format packed with adventurous ingredients.

Bad news: Restaurants that are too focused on cutting costs will suffer if they make customers feel “unwelcome.” Consumers who have money to spend on dining out have many options—so tactics such as not taking reservations, not-so-subtly discouraging diners from lingering, or charging outrageous prices for alcohol will backfire on some restaurant operators.

What’s in: Korean food, which has been brought to the foreground by trendy taco trucks, will continue to grow in popularity. No longer just for Korean restaurants, Korean specialties will be interpreted at all types of restaurants, from fast food to white tablecloth.

What’s out: Artisanal hotdogs, gourmet burgers, bacon everything and cupcakes are a few of the trends the report deems yesterday’s leftovers. And while I’m not a food expert, I’m not sure I’d bet against cupcakes. They’ve been declared dead before, and Americans are still gobbling them up.

Read Food  And Dining Trends in  Restaurants  and  Hotels   for 2011 to get the full scoop.

Image by Flickr user Dan Perry (Creative Commons)