If you’re having a hard time figuring out whether your SEO strategy is working and you’re struggling to make sense of your website analytics, sometimes it helps if you can visualize the data. Infocaptor’s Bubble My Page scans your website for word content and coverts the keywords into a bubble word cloud so you can see what words you’ve used often on any given page of your website. (Only the first 100,000 bytes are read from any page.) The tool is useful to help you keep on target when writing content for your site by providing an easy way to visualize whether you’re sticking to your keywords and topics.
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Posts Tagged ‘Search Marketing’
Web.com Small Business Toolkit: Infocaptor Bubble My Page (SEO Tool)
March 20th, 2013 :: Maria Valdez HaubrichAre You Marketing to Asian Americans?
January 11th, 2013 :: Rieva LesonskyBy Rieva Lesonsky
What’s the fastest-growing consumer group you may not be targeting yet? The answer might surprise you. In the last 10 years, the Asian American population has grown at double-digit rates in 49 of 50 states, according to Nielsen’s State of the Asian American Consumer Q3 2012 report. That’s good news for marketers, since many Asian American consumers are affluent, well-educated, tech-savvy and have lots of purchasing power.
The Asian American population has increased by more than 50 percent since 2000, to approximately 18.2 million, and is projected to reach 20.9 million in the next five years. Asian Americans come from many different countries of origin, including China, India, Philippines, Vietnam, Korea and Japan. The largest overall group is Chinese Americans, who make up 22 percent of the Asian American population.
The Asian American population is actually growing a little bit faster than the Hispanic population in the U.S. However, unlike growth in the Hispanic population, which is primarily fueled by babies being born in the U.S., currently growth in the Asian American population is fueled by immigration. In 2010, about 430,000 new immigrants, or 36 percent of the total immigrant population, was from Asian nations, and in the last 10 years, 3.6 million Asian immigrants came to the United States
What are some demographic characteristics of this population? Overall, Asian Americans skew younger than the average American (41 years vs. 45 years) and their household size is slightly larger than average (3.1 vs. 2.6). Adult, native-born Asians skew much younger than adult immigrants (median age of 30 vs. 44).
The median income for Asian American households is higher than average ($63,420 vs. $49,580 in 2012). More than one-fourth (28 percent) of Asian American households have incomes of more than $100K; among overall households, only 18 percent boast this income level.
What are the most effective ways to market to Asian Americans? The number of Asian media outlets increased by more than 1,000 percent from 1999 to 2010, so there’s no shortage of options. However, one of the best (and most affordable) ways to reach this market is online, since Asian Americans have high tech adoption rates.
Specifically, Asian Americans spend an average of 80 hours online each month; view 3,600 Web pages monthly (1,000 pages more than any other demographic group) and visit computer and consumer electronics sites 36 percent more often than the average population. Using search engine optimization and online advertising targeted to these consumers are effective methods to reach this growing market.
Image by Flickr user Cea (Creative Commons)
Google+How Local Search Can Boost Your Business
December 14th, 2012 :: Rieva LesonskyBy Rieva Lesonsky
If your business relies on local customers from the neighborhood and surrounding areas, then you need to know about the importance of local search to consumers. According to a new survey by YP, local search is becoming widespread, and shifts in how consumers rely on how local search will affect businesses now and going forward.
YP discovered that local searches (that is, searching the Web for local businesses) is a way of life. In fact, four out of 10 consumers in the survey say they use local search once a day; two-thirds use it three to four times a week.
The study divided consumers into those with PCs, those with PCs and Smartphones, and those with PCs, Smartphones and Tablets. The more devices someone has, the more frequently they are to use local search. Those with PCs only average about five local searches a week. For those who also have Smartphones, the volume of local search nearly triples, to 13.5 local searches per week. Consumers who have all of the devices perform nearly 21 local searches per week.
The most frequently searched categories relevant to small business were entertainment, restaurants/dining, contractors, retail stores, automotive, professional services, personal and fitness, financial services and healthcare.
While “local” is kind of a vague term, the survey tried to pin it down a bit more and found that for most categories, most consumers actually buy from businesses that are within 15 minutes of their home or work. If you have a product or service that’s purchased less frequently (such as automotive repair or financial services), customers are more likely to be willing to drive farther, which means your “local” base might expand a bit more.
Users who use local search at least daily on a regular basis were defined as “avid” local searchers. These consumers were more likely than others to own both tablets and smartphones. They were also more likely to:
- engage in behavior such as “showrooming” (looking up information about products in a retail store on their mobile devices while in-store),
- engage in mcommerce (buying products on their mobile devices),
- use mobile shopping apps and
- click on mobile ads.
As tablet and smartphone use grow, the report predicts, regular users’ search behavior will start to resemble that of avid searchers—so catering to avid searchers now can prepare your business for the future.
Image by Flickr user zabdiel (Creative Commons)
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5 Steps to Keep Your Sales Funnel Full
December 10th, 2012 :: Monika Jansen
No matter how long they’ve been in business, a lot of small business owners are not very good at keeping the sales funnel full. You’ll do a marketing blitz, get super busy and focus on work. Because you’re so slammed, you will then ignore marketing and sales. Then your projects wrap up, and you’re back to square one – you need to do another marketing blitz.
The better, less frantic approach is to always be marketing – it’s the best way to keep your sales funnel full, especially if you tend to have a long sales cycle. Here’s a 5-step process to ensure those marketing blitzes become a thing of the past:
Step One: Create valuable information
Your goal is to first get people onto your website. Devote time each week to creating valuable content, like blog posts, white papers, eBooks, infographics and videos, that are full of keywords. Potential customers will find your site when they go searching for information on a specific topic.
Step Two: Pump up the SEO
Your goal remains the same: get people onto your website. Make sure your website is fully optimized for all the keywords you want to be found for, including location if that’s relevant. Even though it’s not technically SEO, use hashtags on Twitter to make it easy for people to find you.
Step Three: Convert Web visitors
Now that they’re on your site, your goal is to convert visitors into leads. There are two ways to do this: 1) If you’re offering an eBook or free demo, direct them to a landing page and ask for basic information before they can access the item. 2) Use compelling calls-to-action that direct visitors to do something – contact you, sign up for your e-newsletter, like you on Facebook, etc.
Step Four: Nurture and qualify leads
At this stage, your goals is to stay n touch with potential customers and build the relationship through social media and email marketing. Because you’ll stay top-of-mind, when they’re ready to buy, they’ll think of you first. You can also offer specials or coupons, to speed up the decision-making (on a personal level, this always works for me).
Step Five: Analyze your efforts
Your final goal is to simply look at your process and see if people are getting caught up somewhere in the process. Is a piece of content not attracting website visitors? Are people leaving your site when they reach a certain page? What offers are converting more leads into customers? Adjust, and continue.
What do you do to keep your sales funnel full?
Image courtesy of outsideinview.com
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