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Posts Tagged ‘small business owners’


10 Reasons to Attend the GrowSmartBiz Conference on November 5

October 19th, 2010 ::

If you didn’t make it to last year’s GrowSmartBiz Conference, you absolutely must make it a priority to go to this year’s conference, which will be co-hosted by the Washington Business Journal and Network Solutions on November 5.  The conference was expanded to include a trade show, and it will take place once again at the Renaissance Hotel in Washington, DC.

Based on my experience at last year’s conference, here are 10 reasons to attend this year’s conference:

10. Great networking opportunities. Last year, I got to meet a lot of interesting people (here’s one), as this event attracts hundreds of executives from various industries throughout the region.

9. You will learn a lot from small business owners. All of the small business owners and executives who spoke last year shared their knowledge and experience on issues that affect us as we try to grow our businesses.  And some of them are very funny (especially Ramon Ray of SmallBizTechnology, who said he thought Shashi was Network Solutions for the longest time).

8. Meet the vendors you’ve been meaning to contact. The trade show aspect is a really great opportunity to meet product and service providers who can help you grow your small business.

7. Pick a conference track. Last year, all attendees heard great presentations on a handful of topics, but with only an hour for each session, the surface was barely scratched.  This year, you get to immerse yourself in one of four topics to gain a much deeper understanding of that area. Choose from Marketing & Innovation; Government, Small Business Finance, and Non-Profit; Technology as a Tool for Your Business, or Entrepreneur Bootcamp.

6. Breakfast and lunch. The food was really good last year.

5. Meet the NetSol bloggers! All of us bloggers (yes, including Shashi) will be at the event.  Because I work remotely, I loved meeting everyone last year, including some of NetSol’s marketing people. 

4. It’s not expensive. The cost to attend is only $79 per person this year, way down from last year’s rate.

3. You get out of the office for the day! Last year’s conference was on a Tuesday, and because of the simple fact that this year’s conference takes place on a Friday, it’ll be more fun.

2.  This year’s event is bigger. More vendors, more speakers, and more topics.

And the number one reason to attend this year:

1. You will leave inspired. Sounds a little too Oprah Winfrey, I know, but when I left last year, I had learned a lot, and I was honestly excited not only about being a small business owner, but confident that I could grow my small business (and I have!).

Why Embracing the Competition Is a Good Idea

July 9th, 2010 ::

Two businesswomen shaking handsIn our hyper competitive society, we are pretty much taught from an early age to mistrust the competition; destroying or buying them is preferable.  It’s pretty rare when competitors band together to get something done.  Though they might lobby Congress together (car manufacturers against stricter fuel efficiency standards, for example), they’re not exactly eager to share the resources, ideas, or innovations that could move the entire industry forward. 

But this ingrained fear of the competition is not healthy and can work to our detriment, especially for us small business owners.  Embracing the competition is actually a really good idea for two reasons: 

Big Projects

If you have the opportunity to bid on a really big project or, even better, are approached to lead a really big project, you are probably going to need help.  And I don’t mean bringing in the vendors and companies you normally partner with, but help doing what you normally do. 

I’ll use myself as an example.  I’m busy as it is, which is great, but if I was asked to write content for a 100-page corporate website, plus their intranet and e-commerce site, and it was all due in a month, there is just no way I would be able to pull it off without working an insane amount of hours.  I would have to hand over some of the work to an equally good web writer. 

To ensure I’d get the project, I’d want to have a vetted list of people I could call up and ask if they’d be interested in coming on board.  Putting aside my work to frantically email my network in search of copywriters would not be fun, and I probably would not have time to meet with them beforehand to make sure I actually liked them.   

And don’t forget that we all live on a two-way street; your competitor could you bring you on board as a sub some time.  

Fire Sale

People close up shop for a variety of reasons: illness, divorce, retirement, moving overseas, winning the lottery.  The smart ones sell their business, their inventories, their client lists, and their equipment and tools.  If you want to have first dibs on any of those valuable assets, your competitors need to know, trust, and like you. 

Last fall, I heard a very successful retailer talk about how she has grown her business, even during this recession we are slowly crawling out of.  One of the reasons for her success: she kept in touch with her competitors.  When one of the competitors closed their store, she was contacted first about buying up the remaining inventory (which she said was really fabulous stuff) in a fire sale.  What a great opportunity to expand a product line!  

Back when I was a personal chef, I was approached by another personal chef who was moving from Boston to California about buying one of her clients for what I thought was an extortionate price, so I passed.  Greed doesn’t pay.