By Rieva Lesonsky
Web.com has joined forces with American Express to promote this year’s Small Business Saturday, November 24, 2012. Now in its third year, Small Business Saturday is a day dedicated to strengthening local communities by supporting local, independently owned small businesses.
“Web.com is committed to helping small businesses grow and succeed online,” said David Brown, chairman and CEO of Web.com. “The fact that we’re already helping small businesses get in front of their local customers by giving them visibility in their communities aligns very nicely with the purpose of Small Business Saturday.”
American Express launched the Small Business Saturday initiative in 2010. Last year, millions of consumers shopped at small businesses on Small Business Saturday; more than 230 public and private organizations, 75 corporations and elected officials in all 50 states and Washington DC declared their support for the event; and more than 500,000 small business owners leveraged an online tool or promotional materials for Small Business Saturday.
To ensure your business attracts lots of customers this year on November, 24, American Express is providing a wide range of tools small business owners can use. Visit ShopSmall.com to access:
- Free online advertising for qualifying small business owners
- Social media tools to help your spread the word about Small Business Saturday
- Personalized point-of-purchase materials you can use to show customers you’re participating in the program
- A searchable map where consumers can find small businesses near them that accept the American Express card
If you’re on Twitter, you can promote Small Business Saturday with the hashtag #SmallBizSat .
November 24th marks the third annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created in 2010 in response to small business owners’ most pressing need: more customers. American Express is the founding partner of Small Business Saturday.
Image by Flickr user coolinsights (Creative Commons)
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