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Posts Tagged ‘small business technology’


Beat Tech Overload in 2012! #12SMBTips

December 13th, 2011 ::
This entry is part 1 of 12 in the series 12 Ways to Makeover Your Business in 2012

Ramon Ray, Editor & Technology Evangelist for SmallBizTechnology.com (@RamonRay)


Technology overload? With thousands of different types of technologies available today, it’s easy to fall into this trap. In order to create a successful road map for your company, you need to be realistic about your tech investments.

How can you effectively use technology to grow your business? Ramon breaks it down and gives his two cents on what technologies EVERY small business needs to have in 2012.

About Ramon: Ramon is author of “Technology Solutions for Growing Businesses” (Amacom). He produces the Annual Small Business Summit, Taste of Technology Series, 12 Hours Of Tech and other events. Ramon has written over 8,000 articles and posts – all focused on technology for growing businesses.

Ring in the New Year for your small business with a new domain name.  This month only, purchase a domain name for $1.99, the lowest price of the year. This offer expires December 31st. Visit http://bit.ly/12SMBtips to redeem. Terms, conditions and limitations to this offer apply.

 

Mobile Retail Purchasing Is Growing Fast. Here’s How to Take Advantage of It

December 12th, 2011 ::

By Rieva Lesonsky

If you’ve done any holiday shopping at all this season, you’ve likely noticed the plethora of other shoppers using their smartphones—in line, in the stores, in the mall. What are they doing? Just about everything, new data from comScore suggests. However, none of the biggest categories for mobile use is retail.

ComScore’s data finds that online shopping with mobile devices is rapidly becoming widespread. Compared to 2010 figures, online retail use saw the largest increase, with a 95 percent surge in the number of people who used mobile devices to access retail sites year-over-year. On a related note, the number of people accessing shopping guides grew by 74 percent.

ComScore found some 21.2 million mobile users were accessing mobile retail sites, with 17 percent doing so almost daily, 28 percent doing it weekly and 55 percent doing it one to three times per month.

Actually buying a product online is not the only mobile retail activity. ComScore found the number-one activity among mobile users was searching for a store location; 33 percent had done this. Researching product prices was also popular, done by 21 percent, with 20 percent using mobile phones to seek deals and coupons.

Obviously, if you’re an online or offline retailer, you need to be taking this into account. Make sure your website is optimized for mobile use and that the purchasing experience is simple and intuitive. It’s also important to make sure your business can easily be found on local search sites and on ratings and review sites.

As you make these tweaks to your website, what should you keep in mind? While there has been some debate over whether creating apps or optimizing a website is more important, users in the comScore study were more likely to use Web browsers (48 percent) than apps (26 percent). However, iPhone users were more likely to use apps (36 percent of them prefer to use apps compared to 40 percent who used browsers).

Consumer preferences are constantly changing, but for now you might want to focus on your website first and add apps second. Don’t ignore apps altogether, though, since to capture the most consumers, you’ll want to make it easy for them to shop with you no matter what their preferences or platforms.

Image by Flickr user Shiny Things (Creative Commons)

 

 

Tablet Use Predicted to Grow

December 7th, 2011 ::

By Rieva Lesonsky

If all the buzz about tablets as the hot gift for the holiday season didn’t already convince you that tablet computers are a force to be reckoned with, some new data from eMarketer may do the trick.

While tablets have only existed for a few years, eMarketer notes, the speedy acceptance and wide popularity of iPads have propelled them into the mainstream. In fact, eMarketer estimates that by the end of this year, 33.7 million Americans will use a tablet device at least monthly. That’s an increase of 158.6 percent compared to 2010, when the iPad was released. After this rapid growth, the growth rate will decline to double digits in 2012. However, by 2014 there will be nearly 90 million tablet users—in other words, 35.6 percent of all Internet users will use tablets.

“Use” is the key word here, because eMarketer’s current data measures usage rather than ownership. While initially tablets were viewed primarily as portable devices, in reality consumers are using them more in the home and are sharing them among family members. Similarly, companies that purchase tablets are often buying the devices to be shared among employees for tasks such as inventory or order-taking.

However, eMarketer predicts that at some point, tablets may become more like smartphones, which are typically tied to a single user and less likely to be shared.

What tablet will dominate the marketplace? At least through 2014, eMarketer says it will be the iPad, although Apple’s device will see competitors chipping away at its market share. Between 2011 and 2014, the number of U.S. iPad users will more than double, growing from 28 million to 60.8 million. Even in 2014 iPad users will still account for 68 percent of U.S. tablet users.

The mix of tablet users will change, however. Right now, women account for slightly less than half of tablet users, but that gap will shrink in the coming years. Tablet users are also predominantly older, with the majority (55 percent) in the 35-plus age group, but eMarketer predicts that by 2014 the age gap will shrink as well, with 18-to-34-year-olds making up 34.8 percent of tablet users in 2014 and users 35 and up accounting for 49.3 percent. However, tablet users will continue to be predominantly white: Whites are predicted to increase from 60.6 percent of tablet users currently to 65.8 percent in 2014.

What does all this mean to your business? If you haven’t already thought about how tablets will affect your company—from how they could make your workers more productive, to how you could market to prospects on them, to making your website tablet-friendly—you’d better start.

Image by Flickr user Brad Flickinger (Creative Commons)

How Well Does Your Business Safeguard Customer Data?

November 29th, 2011 ::

By Karen Axelton

What do customers expect in return when they give their personal data to a business or organization? A new study by McCann WorldGroup, Truth Central, examined how consumers feel about privacy and data sharing, and has some useful insights for businesses.

McCann found that consumers group data into different categories (such as shopping, location, personal, medical and financial) and have different concerns about sharing each kind of data with businesses. Overall, consumers are fairly open to sharing data. Eighty-six percent agree there are major benefits associated with sharing data with businesses online; the top two benefits cited were gaining access to promotional offers and discounts. And 71 percent of consumers said they are willing to share shopping data with companies online.

But consumers also have specific concerns about privacy when it comes to sharing their data. McCann found four crucial issues that companies should know about:

  1. Control: People want to be in command of which pieces of data they share. More than half (55 percent) think it is “very” important to have this control.
  2. Choice: Consumers want a choice about how their data will be used. Fifty-seven percent of consumers want to know exactly how their data is going to be used.
  3. Commitment: People want a commitment from companies that their personal data (such as contact information and phone number) won’t be given to third parties. More than half (56 percent) of consumers said this commitment is one of their top 3 most important criteria when deciding to share data with a company.
  4. Compensation: Consumers want to know what they will receive in return for sharing data–and they do want something in return.

Want a role model to follow for how you handle customer data? Amazon is the most trusted brand in the U.S., with 72 percent of U.S. consumers saying they trust Amazon to look after their data and use it wisely. In comparison, just 69 percent of consumers trust banks to safeguard their personal data, and 57 percent trust credit card companies to do so.

Image by Flickr user Purple Slog (Creative Commons)

Consumers Are Going Mobile for Holiday Shopping

November 28th, 2011 ::

By Rieva Lesonsky

 

The holiday shopping season is officially off and running—and one of the biggest trends marketers are talking about is how readily consumers are switching to mobile shopping, whether on tablets or smartphones. A recent study from Prosper Mobile Insights found that majority of mobile users plan to use their smartphone or tablet for holiday shopping this year, whether researching or purchasing.

Here are some of the specifics:

Nearly two-thirds (61.7 percent) of mobile users say they plan to use their smartphone or tablet for holiday shopping this year. More than 60 percent say they plan to use their device as a “mobile mall”—both purchasing products and comparing prices. The other 39.2 percent say they will use their device primarily as a data organizer to keep track of gift lists, budgets, sales and the like. Mobile shoppers say they expect to make 37.9 percent of their holiday purchases from their device.

Of those mobile shoppers, the majority (56.7 percent) expect to be using their device mostly during the planning and research stage; 40 percent plan to use their device mainly during the shopping/in-store stage.

What types of products will consumers be searching for the most frequently on their tablets or smartphones? The top three gift categories for mobile shoppers are electronics, clothes and entertainment items. More than three-fourths plan to research electronics on their device, while nearly half (49.9 percent) say they will buy electronics from their device. Clothing/accessories was the third most popular category.

What are consumers not buying? Candy, home décor, beauty products and gift cards were at the bottom of the list for mobile purchases.

Image by Flickr user Steel City Hobbies (Creative Commons)

 

 

Small Businesses Turn to Clouds and Tablets

November 25th, 2011 ::

By Rieva Lesonsky

I blogged here earlier this week about the growing trend of consumers shopping via tablet computers. But consumers aren’t the only ones warming up to tablets, according to a new study issued today by Spiceworks Inc.  Small and midsized businesses (SMBs) are increasingly using tablets, along with cloud computing and virtualization technology, and are spending more money on technology than they have in recent years.

The Spiceworks State of SMB IT survey found that:

Business use of tablets is on the rise among SMBs. Fifty percent have either deployed tablet computers, such as iPads, or plan to do so within the next six months.

Cloud services are rapidly growing in popularity. Nearly half (46 percent) of SMBs now use cloud services, a major increase from the 28 percent that reported using cloud services in the first half of 2011 and the 14 percent that were doing so in mid-2010.

IT budgets are rising. Overall, IT budgets in the second half of 2011 grew 9 percent when compared with IT budgets for the first half of 2011. This is the largest increase in two years. The average annual IT budget for SMBs in the survey was $143,000, an increase from $132,000 in the first half of 2011.

SMBs are adding IT staff. Nearly one-third of SMBs (31 percent) say they will hire IT staff in the next 6 months.

“Despite market fluctuations, 2011 proved to be a great year for disruptive technologies as SMBs increasingly adopted tablet computers, cloud services and virtualization technology,” said Jay Hallberg, Spiceworks co-founder and vice president of marketing, in announcing the survey. “The results of our most recent survey show SMBs making similar strategic technology investments with expanded budgets – pointing to a stronger market for IT products and services among SMBs in 2012.”

Seeing small businesses spending more on technology is good news in a challenging economy. Smart entrepreneurs are recognizing that investing in technology can be worth the cost by enabling their businesses to stay one step ahead of the pack. And with a wider range of technology offerings—both tablets and cloud services—than ever, it’s a buyer’s market.

What technology changes will your business be making in the coming months?

Image by Flickr user Karin Dalziel (Creative Commons)

 

Tablets Spur Consumers to Buy

November 23rd, 2011 ::

By Rieva Lesonsky

Does your holiday retail strategy this year include mobile? It should. A new study, Understanding Mobile Audience, from mobile ad network Jumptap and comScore found that tablet computers, in particular, are spurring growth of mobile purchasing behavior.

Mobile purchasing in general is becoming more widely accepted, with 31 percent of smartphone owners having made a purchase on their phones. But the introduction of tablets has rapidly stepped up the game. Despite the relative newness of the tablet concept, already 63 percent of tablet owners have made a purchase with their device. That’s pretty close to the 83 percent of respondents who have made a purchase on a laptop or desktop computer.

The report theorizes that the larger size of tablets makes the shopping experience more comfortable than it is on a tiny smartphone device. Already, among the youngest consumers surveyed (those aged 18 to 34), 79 percent have made purchases on a tablet (compared to 89 percent who have done so on a PC). But even among the oldest group of consumers surveyed, those aged 55-plus, 43 percent had made purchases on a tablet, compared to 78 percent who had used a PC and 12 percent who had made purchases via smartphone.

Overall, men are more likely to purchase on a mobile device: 67 percent of men, compared to 55 percent of women, had made tablet purchases, and 39 percent of men, compared to 23 percent of women, had made phone purchases on a smartphone.

So what are customers buying on their mobile devices? The top 10 most popular mobile purchases are:

1. Event tickets; daily deals (tie): 38 percent of mobile device owners have made these purchases
3. Apparel or accessories: 36 percent
4. Travel; physical copies of books, video games or movies (tie): 33 percent
6. Consumer electronics (TVs, etc., but excluding mobile phones): 32 percent
7. Flowers and gifts; toys (tie): 30 percent
9. General services (photo printing, shipping services, etc.): 26 percent
10. Consumer packaged goods; sports and fitness (tie): 25 percent

In a trend that’s closely tied to purchasing, the Jumptap study also found that consumers are increasingly comfortable using mobile devices for banking and financial services. Last year, just one in eight said they accessed their banking, credit card or other financial information using a mobile device; this year, one in six does so. More than half of these consumers are in the 18-to-34 age range, so it’s likely their comfort level with mobile financial services will only increase. And as people feel more secure making financial transactions by mobile device, they’ll also feel more comfortable shopping on the go.

If your ecommerce site isn’t already optimized for mobile use, you’re missing out on sales that could be coming your way.

 

 

Why You Should Market to Smartphone and Tablet Owners

November 16th, 2011 ::

By Rieva Lesonsky

If your small business still doesn’t have a mobile marketing strategy, the results of a new study by Ipsos OTX MediaCT should spur you to get in gear. People who own both smartphones and tablet computers are twice as likely to make mobile purchases as those who only own smartphones, the study found. More than 40 percent of “dual owners” had made more than 20 mobile purchases in the past year. And nearly two-thirds of dual owners (63 percent) said they spent more due to mobile purchasing.

Among smartphone-only owners, 10.4 percent had made a mobile purchase in the last 12 months, compared to 18.3 percent of those who owned both tablets and smartphones. Todd Board, SVP of Ipsos OTX MediaCT, notes, “Dual owners have the classic markings of early tech adopters, including skewing high-income and male.”

Tablet owners may be enticed to spend more, says the report, due to the device’s larger screen and keyboard, and touchscreen capabilities, which tablet owners say improve the shopping experience. A total of 63 percent of dual owners surveyed said the convenience of mobile shopping either “may have” or “definitely has” caused them to spend more than they would have otherwise.

When tablets first made their appearance, I think a lot of marketers envisioned tablet owners toting their devices around with them just like they do their smartphones. As tablets have become more widely accepted, however, it appears they are used mostly for “couch shopping”—that is, browsing and buying at home—while smartphones are still preferred for true mobile buying on the go. Respondents in the survey preferred smartphones to tablets for several shopping functions, including scanning QR codes, buying in-store, buying in public and buying using an app. However, in situations where visual information was key to the buying decision, and for online buying in general, tablets were slightly preferred.

Of course, as tablets continue to proliferate, those preferences may change. “The profile and habits of these ‘dual owners’ are still fluid, with tablet adoption still early,” says Board. “The bottom line, though, is that owners of both devices are raising their hands to say ‘I want to spend money with these devices,’ and retailers have an opportunity to help them do so as much as they can.”

Image by Flickr user Veronica Belmont (Creative Commons)

FCC Takes Steps to Protect Small Business From Cyberthreats

November 15th, 2011 ::

By Maria Valdez Haubrich

Employees are using social media sites like Facebook, Twitter and LinkedIn. Employees are using their own personal devices to access company information, and vice-versa. Companies are increasingly moving data storage to the cloud. All of these technological developments can benefit your business in some ways, but create risk in others by leaving your small business vulnerable to a cyber attack.

To help small businesses keep their data and networks safe, FCC Chairman Julius Genachowski has joined with the Department of Homeland Security, U.S. Chamber of Commerce and corporations including Bank of America and Visa Inc. to unveil a new FCC online tool–the Small Biz Cyber Planner.

The easy-to-use, free online tool will be unveiled this month. By answering some basic questions about their businesses and their online presence, small business owners will be able create a customized planning guide to help protect themselves and their companies from cybersecurity threats.

A recent survey by Symantec and the National Cyber Security Alliance found that only 52 percent of small businesses had even a cybersecurity plan in place. Small business owners were largely unaware of threats to their businesses, with 85 percent contending that cyberthreats didn’t affect their companies. More than three-fourths (77 percent) of respondents didn’t have a formal written Internet security policy, and 49 percent didn’t even have an informal policy.

However, according to statistics from Symantec, 40 percent of all targeted attacks today are directed at companies with fewer than 500 employees.

“Small businesses that don’t take protective measures are particularly vulnerable targets for cyber criminals,” Genachowski said in announcing the Small Biz Cyber Planner. “With larger companies increasing their protections, small businesses are now the low-hanging fruit for cyber criminals.”

Small businesses also have more to lose. In 2010, cyber attacks cost small and midsize businesses an average of $188,242 a year, with downtime costing some small companies as much as $12,500 a day. What’s more, one in five small businesses has intellectual property that could be at risk of being stolen. Could your business afford to lose that kind of money or that valuable data?

For news on when the Small Biz Cyber Planner is released, visit the FCC website, where you can also get the FCC’s 10 Cyber Security Tips for Small Business.

Image by Flickr user Mikael Altemark (Creative Commons)

Small Biz Resource Tip: Your Office Anywhere

November 8th, 2011 ::

Your Office Anywhere

Missing the big-office resources that used to be at your disposal as an employee? Small Businesses can take advantage of the services Your Office Anywhere offers which can help your business meet online, organize client and team communication, chat, exchange files and organize calendars. The comprehensive cloud computing solution is accessible from any computer and there’s nothing to download. You can try it free for 14 days; after that, monthly subscription costs are only $10 per user, or sign up for a year for $100 per user. Users get unlimited online workspace, online meetings for up to 200 people, a free mobile app and 100 GB of file storage and sharing.