Marketo published a great infographic (see image) they created with ColumnFive based on the results of a social media marketing survey that Social Media Examiner conducted. More than 3,800 marketers shared how they use social media – and what kind of benefits they are reaping.
A whopping 93% of B2B marketers use social media, an increase of 10% from 2 years ago, and those marketers are experienced: 38.5% of them have 1-3 years of experience using social media.
See how you stack up against them:
Benefits of social media marketing
- 69% gathered insights on the marketplace
- 60% improved their search rankings
- 56% acquired new business partnerships
- 53% developed loyal fans
Top 6 social media networks used
- Facebook (87%)
- Twitter (84%)
- YouTube or other video site (56%)
- LinkedIn (87%)
- Blogs (66%)
- Google+ (44%)
Looking forward, they want to improve their efforts in 3 areas…
- LinkedIn use (76%)
- Blogging efforts (71%)
- Facebook fan building (68%)
…and they want to learn more about
- Measuring social media effectiveness (77%)
- Converting activities to sales (72%)
- Learn best practices (74%)
So, how do you compare? Leave a comment below and let us know what social media networks you use and how they are benefiting you.
Image courtesy of Social Media Examiner
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