In my never-ending quest to get Facebook right, I was very eager to get my hands on HubSpot’s eBook on Facebook page marketing, which is based on one of their webinars (of the same name). Here’s what I learned about 5 companies, all highlighted in the webinar, that are doing an awesome job of marketing via Facebook:
MailChimp: You have no doubt heard about integrating social media with your other marketing programs, and MailChimp offers a great example of that. You can sign up for their email list right from their Facebook page. They also have quite a few photos on their page and videos on their wall, and they are using Facebook to respond to a lot of customer service complaints (at least today, March 18!).
Magners USA (hard cider): According to the webinar, their Welcome page has lots of links to their website on it, but when I visited, it had a huge St. Patrick’s Day ad that said “This St. Patrick’s Day, Find Yourself a Pint of Gold” with a gorgeous photo of a pint glass holding their cider. What a simple tie-in to the “holiday”.
Rosetta Stone: Another great welcome page that ties in to St. Patrick’s Day: They have an app that will send a Happy St. Patrick’s Day greeting in Irish to your friends. They also really nurture their fans on their page. Just scrolling down their wall, I see some fun Twitter contests, lots of conversations between customers and Rosetta Stone, some customer service queries (that are answered), and tons of customer posts mostly announcing what language they’re learning.
Oreo: Talk about engaging your fans: They use one fan photo each week as their actual profile photo. They also have a Recipes tab, just in case eating Oreos plain gets boring.
Vanity Fair. According to the webinar, Vanity Fair invited Justin Bieber to be a guest editor on Facebook page. He posted content and was in the profile photo. Not that most of us could get an of-the-moment celebrity to do something similar, but the very creative idea of having a guest editor is something we all could use.
The eBook also includes 3 mistakes you don’t want to make:
- Don’t auto-post Tweets to Facebook and use that as status updates.
- Don’t update your Facebook page constantly or you can induce information overload. People will actually start ignoring what you’re posting.
- Don’t think that because you have Facebook fan page your profits will increase immediately. Between acquiring fans (step 1) and bumping your sales (step 3), you need to nurture your fans (step 2).
What companies do you follow consistently post interesting stuff, keep their page updated, and engage with their fans?
Image by Flickr user Chi King (Creative Commons)
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