Contents

Introduction

Overview

Configuring a BOGO Discount

Introduction

To offer customers incentives to purchase more of a product, you can configure a Buy-One-Get-One (BOGO) Discount.  This code allows a visitor to buy a certain quantity of product and get a discount on a "reward" quantity.  Reward quantities can be set to be a dollar amount off, percentage off, or free.  For example:  buy 5 red pens and get 2 red pens free.

BOGO is a powerful marketing tool and can drive larger ticket orders and more sales!

Overview

To access BOGO discount, navigate to the discounts section of your Control Panel. 

1. Login to your Control Panel
2. Click Operations in the top navigation
3. Next click Discounts (Figure A)



Figure A

 

 

4. Click Add a Discount (Figure B)



Figure B

 

 

5. Finally select BOGO from the Discount Type drop-down. (Figure C)



Figure C

After selecting BOGO you will be presented a handful of options, explained in detail below.

Configuring a BOGO Discount

When configuring a BOGO discount you will have a handful of customization options (Figure D) to allow you to test different offers.

• Discount Name - This is an internal way to describe the discount to distinguish it from other offers.
• Description - This will give a user more room to enter additional detail around the offer and purpose.
• Discount Type - Previously selected as BOGO. Click here to learn more about Discount Types.
• Price Difference - Select from one of the below options.  Selection of this will modify the Quantity Discounts section options.
  
  • Amount - This will allow you to offer a $ amount off the Reward Qty.
  • Percentage - This will take a % off of the Reward Qty.
  • Free - This will give the Reward away at 100% off.
• Price Levels - Select all the Price Levels that are eligible for this BOGO discount.
• Quantity Discounts - Here you will configure the BOGO scenario.
  
  • Tigger Quantity - How many products does it require to trigger the discount? This will trip the discount, giving the user an opportunity to get discounts on the Reward Qty.
  • Reward Quantity - If the Trigger Qty is tripped, the site visitor can now get a discount up to this many additional units.  The user will be required to add the products on their own (Ex. If it is buy 2 get 3 free, and the user adds 4 products to their cart they will pay for 2 and get 2 free).
  • Amount - This field is dependent on the Price Difference setting. If it is set to Amount, it will be a $ amount taken off the Reward Qty. If Price Difference is set to Percentage, it will take that % off. If Price Difference is set to Free, this box will gray-out and take 100% off the Reward Qty.
• Products - This section you will configure which products are eligible for the discounts. 
  
  • Products Available - This will list the available products for the BOGO discount. You can search and find specific products. NOTE:  you can only have 1 BOGO discount code per product. 
  • Selected Products - After finding the appropriate product, click the double-arrow to apply the discount to the product. 
• Valid Dates - You can configure when the discount is available here.
  
  • Always Valid - This discount is offered all the time and will be manually deactivated by the store owner.
  • Valid from - This will turn the code on and off during a specific time. This option is great for "Weekend Specials" or other timely events.
  • Not currently valid - This is a deactivated status and will prevent the code from applying.
• Usage - A store owner can determine how the code is applied and how often.
  
  • Automatic Discount - This will offer it to anyone that visits the site and adds products to the cart.
  • Coupon Code or Link - To be used when the offer is more exclusive. Enter a custom code (Figure E), which can be distributed multiple ways. The generated link can be placed on websites (external or your own with a banner promoting the offer). This can be embedded in an email as part of a marketing campaign for reward customers. The final way it can be redeemed is if the user enters the code in manually during the checkout process. 
  • Applicable With - When other discount codes are available, you can determine if this code can be combined with it. This is only available when you activate the Coupon Code option.

Figure D

Figure E

Additional Configuration Options

The title used to describe BOGO Discounts on your site can be found found within the Operations > Settings > Products area.  More information here.