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Can competitors click on my ads?

Article Rating: 1 / 5 Votes: 10

How do I know that my competitors aren't continually clicking my PPC ads to raise my costs?

Google® and Yahoo!® have sophisticated tracking methods to prevent click fraud and detect invalid clicks so that you are not charged for them. In addition, our detailed on-demand reporting will show exactly where your clicks are coming from to help ensure that traffic to your website is legitimate.