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Can I manage my own PPC?

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What is the advantage of using your PPC Advertising service, instead of setting up my own account with the search engines?

You do have the ability to set up and manage your own paid search advertising. However, we have the expertise necessary to create and manage an effective PPC campaign that runs in multiple search engines at the same time. Our Google® certified PPC experts monitor your account on an ongoing basis and make the necessary adjustments to the keyword list, bid amounts and advertising copy to improve the campaign performance.