Now that you fully understand all that your SEO reports have to offer - what can you as a business person take away from them?  Here are some items to get you thinking about the data you'll see in your SEO reports. 

1. Look at your exit pages. From which pages are your customers leaving? Do those pages need a redesign?
2. Look at which search engines bring you the most traffic. Have you considered starting a Pay Per Click campaign on those search engines?
3. Which geographic areas are bringing you the most traffic? Which are bringing you a perhaps small, yet increasing number of visitors? Perhaps you should target a marketing campaign towards that locale.

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