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Understanding Your SEO Reports

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Average Page views:  The average number of pages your visitors have viewed.

Average time on site:  The average time that visitors stayed on your site.

Browser:  An Internet Browser, such as Internet Explorer or Firefox, is the way a person comes to your page. 

Bounce Rate: The percentage of users who never go past the page they entered on your site.

Direct Navigation Direct navigation means a person directly types in your domain name into their browser. 

Domain name: A domain name is also called a Web address. A domain name is used as an address for your Web site and e-mail, just like and

Keyword: The actual words and terms that customers are using to search the Internet for products and services similar to yours.

Navigation:  Navigation refers to how users use internet pages.  Throughout this doc, we refer to the left hand navigation - which is a set of links on the left of the webpage that helps you find your way to a different set of information.  

New Visitors:  The number of new people to your web site during the time period you specified.

Organic / SEO (Organic): Organic refers to organic search results, which are listings on search engine results pages that appear because of their relevance to the search terms.  They are not paid advertisements.

Page Views:  The number of pages your users have viewed during their visits.

Rank:  "How do you rank?" or "Where do you rank?" refers to where your website appears on a search engine result page (in the top 10? On page 34?) for a certain keyword. 

Return Visitors: The number of visits you've had that are people returning to look at your site.

Search Engine:  A tool allowing users to search for information on the Internet using keywords and phrases. Search engines explore the Internet and return a list of Web pages that are related to the keywords or phrases entered. Popular search engines include Google®, Yahoo!®, Bing®. Search engines are also a tool to market your website to potential visitors.

SEO:  Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. Search Engine Optimization helps search engines such as Google® and Yahoo!® find your site.

Source / Traffic Source:  Traffic source refers to where your internet traffic, or users coming to your website are coming from.  Traffic sources can be search engines (Google®, Yahoo!(R) etc),

Source type:  While your traffic source can be Google®, the source type, ie Organic, Paid, or Local will give you much more insight as to which online marketing campaign is lending to your success. 

Traffic:  Internet users coming to your website. 

Total page views:   the number of pages that all your visitors have viewed. 

Unique visitors: We record number of single users you've had to your site. Even if someone viewed your page many times, we only count them once as a Unique Visit.

Visitor:  A person who comes to your website, a user of your website.