How do I view details about each Keyword?
To view details about each Keyword, click the "Reports" tab, and then click the "Ads and Keywords" page. Under the Keyword Details report, click the "View Full Report" link in the top 10 keywords section. This report shows more specific information on all of your keywords that have received impressions including number of clicks, click-thru-rate, conversions and conversion rate. You can click the "Download Keyword List" link in the top left corner to view an alphabetical list of all your keywords.





