It depends on what business you’re in and what you're doing with your Web site, but we recommend regular updates. For example, if you have a “brochure” Web site you might need to update it only twice a year. But, if you are in the restaurant business, you might want to display your latest menu on your Web site once a month. Or, if you are in a business with continually new information, such as real estate listings, you may want to update your site on a daily or weekly basis.