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How to Ensure my Email Message Is Not Flagged as Spam

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Here are some steps you can take to make sure you don’t end up getting blocked by spam filters out there. If you are currently being blocked, following these tips will help eventually improve your rating and allow your messages to pass through.

  • Make sure that if you send email newsletters or communications to your customer, always provide them with ways to remove themselves from your mailing list. Even as simple as: If you do not want to receive these emails, please reply with “remove” in the subject line, and we will remove you from our mailing list.
  • You should consider using a service like Constant Contact to send out your newsletters – this will help you ensure that your emails are sent out safely and that you do not end up getting blocked.
  • Refrain from sending large images, attachments or creating messages that are composed
    solely of an image(s).
  • When employing tracking pixels (Web bugs or beacons), clearly state their presence in your
    public privacy or P3P policies.
  • Practice proactive due diligence by being aware of the age of your  email lists and refraining from sending to inactive accounts. ISPs are known to convert old mailboxes  into traps to help them curb abuse by unscrupulous mailers. So if you know a mailbox is inactive, remove it from the list of people you send to.


Ensure your email messages do not unintentionally become spam. Visit out Product Blog to learn best practices for emailing your customers:


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