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Optimize within Website Builder

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Optimize within Website Builder

Optimize within Website Builder

Welcome to a new feature of the Network Solutions® Website Builder Tool - the Optimize Tab.  Using this new feature, you can take the first steps towards optimizing your website so that search engines can find your site and potential customers can too.

Under the Optimize tab, there are two buttons; Business Information and Analyze my Site.  Click the Business Information button make updates and changes to the information you provided when you set up your Website Builder Tool.

Now we'll explain more about the Analyze my Site button. 

 

What does "Analyze my Site" do?  

This tool will analyze your use of your keyword phrases in the text of your website pages.  Keyword phrases are the words a potential visitor might use to find your site on a search engine like Google® or Yahoo!®. We'll analyze whether you have included key phrases that will be important to your website visitors on your Web pages.  We'll also analyze your keyword density.  More on keyword density later. 

 

Why this is important?

It is important to include keywords or key phrases that a visitor to your website would use to search for you in a search engine within the text on your Web pages.  This is the best way to begin to rank on search engines for these key phrases.  Appearing on search engine result pages like Google® is a key ingredient to the success of your website. 

 

Now update your title tags, meta keyword tags, and meta description tags!

Another important step that this tool will help you with is updating your title tags, meta keyword tags, and meta description tags for every Web page that you use the tool.  These tags are part of the code on your website that humans don't see on the website itself, but search engines use to understand what is important about your website.  So, it's really important to use this tool for every page on your website, so you have unique title tags, meta keyword tags and meta description tags for each page.  To do this, just use the tool until you've selected each of the pages on your website in the drop down menu in step 1 on the Analyze my Site page. 

 

 

Add Page Title

The text you enter under Add Page Title will be saved as the title tag for this page.  This will help search engines easily identify what this page is about.  Title tags should be between 6 and 8 words and this field is limited to 160 characters.  Be sure to include one good key phrase that describes what this page is about. 

Title tags also appear as the blue link in search engine results after a person searches for something and helps tell the searcher what each website is about!  So be sure to make this title reflective of your business. 

 

 

Add Keywords

The text you enter under Add Keywords will be saved as the Meta Keyword Tag for this page. The meta keyword tag is words in the code on your site that give search engines more information on what this page is about.

You should include words and phrases that you think people might use to find a business like yours. Use key phrases that describe the products and services that your business offers, but make sure they are words that your ideal visitor would understand and identify with. 

While Google® and  other search engines may not use the information in your meta keyword tags to help rank your site, they do use the information in your meta keyword tags to help understand what each page on your site is about.  To help search engines present your information correctly, it's always a good idea to place a few (3-5) key phrases in your meta keyword tags.  We do this for you when you use our Analyze my Site tool. 

 

Add Page Description

The text you enter under Add Page Description will be saved as the Meta Description Tag for this page.  This provides even further information for search engines and may appear on search engine result pages as the page description under the link visitors click on to get to your website!  This field is limited to 160 characters - that is all that the search engines show in their results, so that's all that is necessary.

This description may be shown* to customers and searchers on the pages of Google® and other search engines just beneath the blue clickable link, and above the link to the Web page.  This is a great marketing opportunity for you and your website!  Be sure to take advantage of it by giving a well written, concise description of what this particular page on your website is about. 

 

 *We say "may be shown" because the search engine may find other text on your page that is more relevant to a person's keyword and display that text in this space instead.  It's up to the search engines!  Their goal is relevancy for their users. 

 

Analyze

Once you like the key phrases you've included on this page, click the Analyze button on the right.  We'll analyze your site and help you make improvements if needed:

  1. We'll see if you have at least 250 words of text on the Web page you've identified in the drop down menu. It's best to have at least 250 words of text per page so that both readers and search engines know what that page on your website is about.
  2. We'll see if the key phrases you entered in the tool appear somewhere on the page selected. It's important to have key phrases in your meta keyword tags, but it's also important to have them appear in the text on your Web pages.
  3. We'll look at your keyword density. We want to make sure you have good keyword density for the keywords and key phrases you use on your site. Good keyword density means you're not over repeating your keywords (or keyword stuffing, so you look spammy to search engines) and that you are also repeating them enough (so search engines notice which words are important!).
  4. We'll also update your title tags, meta keyword tags, and meta description tags. If you make changes to your key phrases, just be sure to save your changes before leaving the tool and we'll update your tags to reflect your most recent key phrases.

 

Your Analysis Results

We'll give you feedback for each of the areas we analyze, along with recommended next steps to fix or tweak things if you do not have optimal results already. 

Number of words on this page

If you have a good rating, you have more than 250 words of text on this page, which is optimal for both your customers and for search engines to have a good understanding of what this Web page is about.  If you have a poor rating, we suggest you add a few more sentences to this page.  Be sure to include your keywords a few times! 

 

Keywords used in text

If you have a good rating, you've used most or all of your keywords in your text!  It is important to include your keywords in the text on your Web page so that both customers and search engines easily identify that your website is an authority and knowledgeable resource on that key phrase. 

If you have an ok or poor rating, you have probably included some of the keywords in the text of this page, but not all.  We recommend you mention a few more of your keywords in the text of this page. 

If you haven't mentioned any of your keywords in the text of this page, we recommend you mention at least 3 keywords at least 3 times per page.  Make sure the keywords are relevant to the specific Web page that you've selected in the drop down menu in step 1. 

 

Keyword Density

If you have a good rating, your keyword density is just right!  Great Job!  Good keyword density means you're not over repeating your keywords - so you look "spammy" to search engines- and that you are also repeating them enough- so search engines notice which words are important!  Your density is just right, which means that search engines will understand what your page is about!

If you have an OK rating, your keyword density is too high.  High keyword density means you're repeating your keywords too much - so search engines may see the text on your page as spam and ignore your site.  Which means you may not rank for those keywords.  To fix this, we recommend you reduce the number of times you include the keywords we reference in the Analyze my Site tool.  The optimal number of times to mention a keyword on each page is 3-5.  This will help ensure the content on this page is Search Engine Optimized and has your keywords mentioned the right number of times. 

If you have a poor rating, your keyword density is too low.  Low keyword density means you're not repeating your keywords enough - so search engines may not be able to tell which words on the page are important.  Which means you may not rank in search engine results for those keywords. 

To fix this, you need to use the keywords we reference in the Analyze my Site tool more frequently within the text on this Web page. To do this, you could add more sentences, look for more places to specifically use your keywords, or rewrite your text to focus on your keyword subject so that there are places your keywords would naturally occur.  The optimal number of times to mention a keyword on a page is 3-5.  This will help ensure the content on this page is Search Engine Optimized and has your keywords mentioned the right number of times. 

While you want to have your keyword density just right, it is also important for your text to read naturally.  One good way to check for this is to read your text out loud and see if it sounds right.  If it sounds awkward, rewrite it for a smoother flow.

 

A note on writing content

It's always a good idea to write with your audience in mind, not the search engines.  Then go back and optimize for the search engines, while still keeping your audience at the forefront of your mind.  It's extremely important to make sure that the text and other content you include on your website is first and foremost for the human visitors to your website.  Then, it's important to optimize it for the search engines.  Search engines are smart!  Google® is smart!  If you try to spam the search engines, they will know, and your site will lose favor with search engines and with your intended audience.  Not good for anyone! 

 

Closing remarks

This is an important beginning step in your overall Search Engine Optimization plan.  Having good, natural text on your site that has your keywords mentioned the right number of times is an important foundation to build on. 

Also by using this tool, you've updated your title tags, meta keyword tags, and meta description tags for this page.  Be sure to use this tool for every page in your website!  To do this, start this tool again and select your next website page in step 1. 

Anxious to do more to market your newly built website?   Just give us a call:    1-877-438-8599  .  Our nsMarketingTM solutions are customized for each client we work with.