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PPC Optimizer User Guide

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PPC Optimizer User Guide

Welcome!  This guide will help you learn how to use PPC Optimizer from Network Solutions®.

Why Use PPC Optimizer?

With PPC Optimizer from Network Solutions®, you're in control.  Easily manage all your Pay Per Click Campaigns running on Google®, BingTM and Yahoo!® in one convenient place.  Drive leads from your Pay Per Click Ad Campaigns through email, form submissions, and shopping cart conversions.  As PPC Optimizer gathers data about your Campaigns, recommendations will be made to improve your return on investment.  Track your Campaign performance and results with on-demand reporting.  

Getting Started

Step 1: View How to Video

If you'd rather watch the information provided in this guide, you can do so via watching this How To Video. 

Step 2:  Log in to Network Solutions® Account Manager.

Go to http://www.networksolutions.com and log in via the "Manage Account" button.  If you have forgotten your login information, please visit https://www.networksolutions.com/manage-it/forget-login.jsp.  Click the "My Online Marketing Services" link under the My Products and Services tab and locate your PPC Optimizer product.  You may also select your PPC Optimizer product from the drop down under "My Online Marketing Services" and you will be brought to the PPC Optimizer page.

Step 3:  Complete the PPC Optimizer set up process.

From the PPC Optimizer page, click the "Manage Campaigns in PPC Optimizer" button to begin using PPC Optimizer.  This will launch the PPC Optimizer product in a new browser window and will bring you to a 5 step set up flow.  This set up flow will help you create your first Ad Campaign!  Answer the questions and look for tip icons for help along the way.  You may save your work and come back to the set up flow at any time by clicking the "Save and Close" link at the bottom of the set up flow, but you must complete the set up flow before you can begin using the product.    

Step 4:  Activate Your Ad Campaign.

Once you've completed the set up flow, you'll be brought to the Dashboard.  You'll see an important alert notifying you to activate the Ad Campaign you just created.  It's important to activate your Ad Campaign to have your Ads start to appear on search engines, like Google®.  To activate your Ad Campaign, go to the "Manage Campaign" tab, under your selected Campaign, click the "Actions" button, and select the "Activate Campaign" link. 

Step 5: Familiarize yourself with the Dashboard.

The Dashboard provides a quick view of all your Ad activity.  The Clicks and Leads Summary shows how many clicks and leads you're getting per day.  There will be important Alerts for you that appear here, click each Alert to act on it.  Recommendations based on recent activity in your Ad Campaigns will also appear on the Dashboard.  Click each recommendation for more information and to act on it.   From the Dashboard, you can also access a video tutorial, access the Help Center, and see a summary of your Monthly Budget. 

Step 6: Recommendations

The Recommendations tab will have a complete list of each Alert and Recommendation PPC Optimizer has generated for you.  To help you manage your Recommendations, they will have a high, medium or low priority.  Also, Recommendations will either be Active, Completed or Ignored.  If you have great sales one week, you could look over the Completed Recommendations to learn what potentially helped lift sales.  Then apply that same knowledge to your other Ads and Campaigns.  

Step 7:  Create More Ads and More Ad Campaigns.

It's best to have multiple Ad Campaigns running  at one time for any website so you can test and learn what makes people click on your Ad, visit your web page, and convert into a lead or a customer.  To create more Campaigns, from the "Manage Campaign" tab, click the "Create New Campaign" link.  This will bring you to a flow much like the set up flow and will help you create a new Campaign. 

Within each Campaign, it's best to have at least 2 Ads per Ad Group.  To create more Ads, select a Campaign, then an Ad Group in which you wish to create a new Ad.  In the Ad section, there will be a link named "Create New Ad" that will help you. 

Step 8: Add more Keywords

It's also wise to have a good mix of different Keywords created to drive traffic to your Ads.  Remember, a Keyword belongs to an Ad Group, so when a searcher on Google® or BingTM searches with one of your Keywords, any Ad in the Ad Group the Keyword is associated with could appear to the searcher.  To create more Keywords, from the "Manage Campaigns" tab, select a Campaign, then an Ad Group in which you wish to create new Keywords.  In the Keywords section, there will be a link named "Create New Keywords" that will help you. 

 When you are creating new Keywords, there is a Keyword suggestion tool that can help you think of popular Keywords that people use on search engines.  Enter in a few Keywords and click the "Suggest Keywords" button for additional Keywords.  You'll also be able to see advertiser competition, average search volume and average cost per click for the suggested Keywords. 

Step 9: Manage Your Budget

You can adjust your Monthly Budget from the Manage Budget tab.  Your Monthly Budget is the amount that you would like to target to spend on your Ads each month.  To adjust your Monthly Budget, from the "Manage Budget" tab, click the "Edit Monthly Budget" button.  PPC Optimizer smartly spends your budget to ensure you don't spend all your money in the first few days or weeks of the month.

You will have a Max Budget, which is the maximum you're able to spend.  To start, your Max Budget is $1,000 a month.  If you would like to increase your Max Budget, call us at 888-438-8599 Option 2.  Additional fees apply.  Each week, you will be billed for your actual Ad Spend.  You can see an estimate of your Ad Spend to date from the Manage Budget tab.  

Step 10:  Edit Settings

Click the "Edit Settings" link found on the top of the page.  From here you can identify your lead sources, identify your primary and secondary websites, and set how often your reports are emailed to you. 

Step 11: View Reports

Link to Video of this section.

Click the "Reports" tab to view data about your Ad Campaigns.  There will be two drop down menus that you'll be able to use to change the data you're seeing in your reports:  a Campaign drop down menu, and start and end date drop down menus.   Use the Campaign drop down menu to select which Ad Campaigns you wish to see reports for; a specific Campaign or all Campaigns.  Use the dates to select the date range for which you'd like to view report data. 

On the "Overview" page, you can see data such as your daily clicks and leads, your most recent leads, your top performing Ads and Keywords, budget usage, and visitor traffic.  On the "Leads" page, you can view detailed information about each lead captured, including your daily lead count, recent leads, the geography of your leads, leads by type, and leads by search engine.  On the "Ads and Keywords" page, you can discover the top performing Ads and Keywords in your PPC Ad Campaign. 

On the "Website Traffic" page, you can view information such as visitor traffic generated by Ad Campaign, including visits per day, broken down into new and returning visitors.  You can also view your most recent visitors, visitors referred by search engine, and the geographic location of your visitors. 

Step 12: Help Center 

Click the "Help Center" link found in the header, or in the right column on the Dashboard.  From here you can watch helpful videos and read FAQs and articles about PPC Optimizer. 

Next Steps

  • Log into PPC Optimizer daily to view recommendations that have been generated for you.
  • Test and learn - it's best to have multiple Ads and even multiple Ad Campaigns running to test different Ads and discounts for your products and services.  Learn what works from your reports.
  • Via the Edit Settings link, get reports sent to you weekly or monthly.
  • Check out Help Center for more information, including helpful videos.