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PPC Reporting Tool Video Tutorial




PPC Reporting Video Script                       

 

Section 1: Welcome

 

Welcome to the Network Solutions PPC Reporting video.   Your PPC Online Reports are a great way to track your pay-per-click campaign with Network Solutions. 

 

In this video, we will walk you through the features of your Online PPC reports and explain how to find information about your PPC campaigns and customer leads.

 

The information in your reports is updated frequently and we encourage you to come back and check your reports on a regular basis.

 

Let’s get started.  Click next to continue.

 

Section 2: LOGIN

 

To log in to your PPC Online Reports go to networksolutions.com

 

and click on the manage account button on the top right to log in.

 

log in using your user ID and password.  If you’ve forgotten your user name and password – click the “I’ve forgotten my User ID or Password” link for help.

 

Once logged into Account Manager, click on My Online Marketing Services.

 

If you have multiple online marketing services, click on the link for your PPC service.  Otherwise you will automatically be taken to your PPC details page.

 

Scroll down and click on the view reports button at the bottom of the page. 

 

Click next to continue.

 

Section 3: Dashboard

 

When you first login to your reports, you will be brought to the dashboard. 

 

The Dashboard displays an overview of everything going on for your PPC campaign.  As you watch this video, you’ll learn more about each of the graphs and charts on this Dashboard page.  Once you understand all your reports, the dashboard is a good place to look if you only have a few moments to take a glance at what’s going on for your PPC Campaign.

 

For all the reports, there are a couple shared functions:  The Campaign Drop down menu, and the Date Range.

 

From the campaign drop down menu, you can select to view either all of your campaigns or you can filter by a certain campaign.  All campaigns will be selected by default when you log in.

 

You can also change the date range to view reporting for a specific time period.  The date range will be the last 30 days by default when you log in.

 

On the dashboard you will find graphs of your clicks and leads per day,

 

your recent leads,

 

your top 5 ads,

 

your top 10 keywords,

 

If you hover over the green bar in the graph of either your Top 5 ads or Top 10 keywords, a data point of the total number of clicks will appear. For blue bars, the total number of conversions.  

 

 a summary of your budget spent, 

 

visitors referred by search engine 

 

and the location of those visitors.

 

 Under each of the main sections on the dashboard, you will see a link that says “View Full Report.” You can click on this link to find more information about each of the sections. 

 

Click next to continue.

 

Section 4: Lead Tracker

 

Next, on the left hand navigation, we’ll explore the Lead Tracker Tab. 

 

From the lead tracker tab, you can view your leads per day by lead type,

 

your recent leads,

 

and the location of these leads.

 

There are two graphs available at the bottom of the Lead Tracker page that shows your leads by type

 

and by referring search engine.

 

Click Next to continue.

 

Section 5: Lead Viewer

 

Now let’s take a look at the Lead Viewer page. 

 

The lead viewer will show more details about each of your recent leads. For example, if you are tracking phone calls, you can view the caller ID information and listen to recorded phone calls.

 

For emails, you can view the sender’s email address and the actual message.

 

Let’s take a look at Rating Leads.   You can rate your leads as they come in, based on their value to your business.

 

We highly encourage you to review and rate each lead that comes in as a result of your PPC campaign. 

 

Our PPC software takes your lead ratings into account.  Meaning, our software is constantly looking to optimize your budget allocation towards the ad campaigns which are producing the most effective leads for your business. 

 

Again, we highly recommend you review and rate each lead as this helps ensure you get the most out of your budget.

 

Click Next to continue.

 

Section 6: Lead Map

 

Next, let’s look at the Lead Map tab.  The lead map tab shows the location of your leads. If you click on a marker, details of each particular visitor will display, such as their city and state.

 

Click Next to continue.

 

Section 7: Ad Agent

 

Next, let’s look at Ad Agent. 

 

The Ad Agent tab shows more details on several of the charts and graphs that are also on your Dashboard.  Here, you’ll see your clicks and leads per day,

 

your top 5 ads, including the headline copy of each ad,

 

and your top 10 keywords, including detailed information about each keyword such as the number of impressions and number of clicks.  An impression is the number of times the ad was viewed by a person. 

 

Click Next to continue.

 

Section 8: Keyword Details

 

Next, the Keyword Details. 

 

The keyword details tab shows more specific information on all of your keywords that have received impressions including number of clicks,

 

click-thru-rate,

 

conversions 

 

and conversion rate.

 

You can click the “Download Keyword List” in the top left corner to view an alphabetical list of all your keywords.

 

Click Next to continue.

 

Section 9: Budget

 

On to your Budget!

 

Your Budget tab shows the summary of your budget spent for the current billing cycle as well as how much you spent in the previous billing cycle and when you will be billed again.

 

 It also provides a breakdown of budget consumed by day

 

and budget details that include the total amount spent and how many clicks or leads were received.

 

Click Next to continue.

 

Section 10: Traffic Center

 

The traffic center tab shows how many visits your website has received per day,

 

summary information about your recent visitors,

 

a graph of visitors referred by search engines,

 

your most frequently visited pages and a map with location of your visitors.

 

Click Next to continue.

 

Section 11: Visitors

 

For detailed information about your visitors click on the visitors tab.

 

This section provides an overview of all your visitors, including the date of last visit, 

 

the number of pages viewed, 

 

number of visits,

 

 number of leads generated, 

 

and city, state and country where the visitors came from.

 

You’ll notice when you look at your map that there may be visitors coming from odd locations that are not near your business.  The most common one you may see is Potwin, Kansas.  This is because sometimes we are unable to attribute a definite city and state to certain IP addresses.  We will know that it’s an IP coming from the United States.  So, when this occurs, we’ll place the location of the visitor in the geographic center of the United States – which is close to Potwin, Kansas.

Click Next to continue.

 

Section 12: Page Visits

 

Next, the page visit section provides information on the most frequently visited pages

 

as well as pages where visitors exit your site.

 

You can click the arrow next to each group to access the next level of detail.

 

Click Next to continue.

 

Section 13: Visitor Map

 

This visitors map shows the location of all your visitors.

 

Just like on the Lead Map, if you click on a marker, details of each particular visitor will display, such as their city and state.

 

Click Next to continue.

 

Section 14: Activity Summary

 

An Activity Summary of your PPC campaign is always available on the left-hand side of the reports below the navigation options. 

 

The summary data of all visitors to your website is available for the last month,

 

past 24 hours,

 

past 7 days,

 

and campaign lifetime.

 

Click Next to continue.

 

End 

 

This concludes the PPC Online Reporting video.  You can easily refer back to sections of this video that you’d like to watch again by clicking on the links to the left of this screen.

 

For more information about your PPC reports, visit www.ppcuserguide.com.

 

If you have additional questions, please contact your Account Manager. 

 

There’s always more at our Support center at www.networksolutions.com/support.