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Meineke PPC User Guide

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PPC User Guide - Activity Summary


For your convenience, an Activity Summary of your campaign is available on the left-hand side of the Reporting Tool below the navigation options (Figure 1). Here you can get quick statistics on:

  1. Visitors – total visitor count, number of returning visitors and daily visitor average.
  2. Visits – average number of pages viewed and average time on each page.
  3. Leads – total number of leads, average daily lead count and average lead quality (or the value of each lead to your business).

Click the arrow next to Leads by Referrer to get the number and average quality of leads received from search engines.

Use the arrow next to Leads by Type to assess the number and quality of leads coming from the shopping cart, forms, e-mails, high-value pages and phone calls.

Figure 1

The summary activity data is available for the last month, past 24 hours, past 7 days and campaign lifetime.

Next: Zeroing in on a campaign