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Getting Started With PPC

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PPC User Guide - Location of Visitors

This section of the PPC Reporting Tool includes a map (Figure 1) depicting where your website visitors come from. Green markers are used throughout to indicate new visitors. Blue markers are used for returning visitors. Clicking a marker displays details of each particular visitor, including city and state, last visit, total number of visits, total pages viewed, and number of leads from this visit. This map is located toward the bottom of the page.

Figure 1

In the map section, you can:

  • Toggle between visitors and leads using the radio buttons in the top right corner. Leads are color-coded based on type (e.g., blue marker for a phone lead).
  • Zoom in and out of the map view using the "+" and "-" buttons in the top left corner.

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