Search Support
contact us

Let Us Make it Easy for You. Call 1-877-898-3290 for MyTime Support™. Learn More

Getting Started With PPC

Article Rating: 1 / 5 Votes: 13

PPC User Guide - Navigation Menu

Use the navigation menu located on the left-hand side of your PPC Reporting Tool to switch between views. The currently selected navigation tab appears in the contrast color (Figure 1).

Figure 1

This section also covers:

  • Lead Tracker
  • Ad Agent
  • Traffic Center


Lead Tracker

Use Lead Tracker to view detailed information about captured leads that include daily lead count, recent leads, geography of your leads, leads by type (e.g., e-mail versus phone) and leads by search engine (Google®, Yahoo!® or other)  Click the Lead Tracker button located in the Navigation Menu to the left of your screen.

Figure 2

For additional information, use the submenu options:

  • Click Lead Viewer to view additional details for each individual lead. For example, you can review recorded phone calls or messages submitted through lead forms. The same view is also available by clicking View Full Report located in the Recent Leads section of the Dashboard.
  • Click Lead Map to get an idea of which area of the country is generating the most interest in your business. The same view is available by selecting the Leads radio button at the bottom of the Dashboard where the map is displayed.


Ad Agent

Using the Ad Agent tab, you can help you discover the top performing ads and keywords in your PPC ad campaign (Figure 3). Click Ad Agent located in the Navigation Menu to the left of your screen. This information is also available from the View Full Report links that can be found in the Top 5 Ads and Top 10 Keywords sections of the Dashboard.

Figure 3


Use the submenu options to access the following information:

  • Click Ad Performance to go directly to a detailed break-down of your top performing keywords. This information is also available through the View Full Report link in the Top 10 Keywords section of the Dashboard.
  • Click Budget to get a closer look at how your budget is being spent. This information is also available through the View Full Report link in the Budget Used section of the Dashboard.


Traffic Center

The Traffic Center offers access to information on visitor traffic generated by your campaign, including visits per day (broken down into new and returning visitors), most recent visitors, visitors referred by search engines, most frequently visited pages, and geographic location of your visitors (Figure 4). Click the Traffic Center button located in the Navigation Menu to the left of your screen.

Figure 4


Use the submenu options to access the following information:

  • Click Visitors to learn all you can about visitors to your site, where they are located, number of pages viewed and number of leads generated (Figure 5).

Figure 5


  • Click Page Visits to gain insight into the most frequently visited pages as well as pages where visitors exit your site. The data is grouped by referrer, including Google®, Yahoo!® and other sources. Click the arrow next to each group to access the next level of detail.

Figure 6


  • Click Visitor Map to view areas of the country where site visitors are coming from (Figure 7). This view is also available in the map area at the bottom of the Dashboard.

Figure 7

 

Next: Activity Summary