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Getting Started With PPC

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PPC User Guide - Top 10 Keywords

Your top performing keyword phrases appear in the Top 10 Keywords section located next to Top 5 Keywords (Figure 1). The green bar represents clicks received. The blue bar represents conversions.

To get the specific number of clicks or conversions, hover the mouse over the blue or green bar. Details will be displayed in a pop-up box.

Figure 1

To learn more about the specifics of each of your top keywords:

  • Click View Full Report at the bottom of the section.
  • All current keyword phrases are listed with details on the search engine where keywords are advertised, number of impressions, clicks, click-through rate, conversions and conversion rate.

Figure 2

  • Click the column headers to sort the keyword list in the desired order (Figure 2).

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