What is SEO?

SEO stands for Search Engine Optimization.  Simply stated, it's a way to make sure that your website is found by as many people as possible. According to research recently published, 71% of online consumers use a search engine to find websites.  So to be found by new customers, your website must first be found by search engines!

A site that is optimized for search engines will appear at the top of search engine results pages instead of being buried in the middle or at the end somewhere.  And studies have proven that top placement in search engines generally provide a more favorable return on investment compared to traditional forms of advertising, such as snail mail, radio commercials, or television.

You can improve your site's performance by updating the SEO information for your specific products.

Home > Inventory > Products > Edit Product

Friendly URL:  The URL in which the query string is replaced by some meaningful identifier for your pages.  This makes it easier for search engines to index your pages.  It also makes it easier for your users to remember the URL.

Page Title:  The text entered in this field can be seen at the top of the web browser window and search engine listings, helping search engines determine your web page relevancy for certain keyword phrases.

Meta Keywords:  The text entered in this field allows you to provide additional text for crawler-based search engines to index, along with the text of your store pages.  Enter words or phrases separated by commas.

Meta Description:  The text entered in this field can allow you to influence the description of your page in the crawler-based search engines supporting this tag.

Find more information on SEO strategies that can help you be successful.