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Setting Up Your .MOBI Website

What type of content can I place on a .mobi website?

How do I create website content for my .mobi domain?

 

What are the mTLD .mobi website standards?

What happens if a .mobi website fails to comply with mTLD's mandatory rules?

 

What type of content can I place on a .mobi website?

Because the intent of .mobi is to provide easily viewed content for mobile Internet users, there are some mandatory rules for developing a .mobi website.  When registering a .mobi domain, the registrant is agreeing to follow the .mobi guidelines for website design and creation.  The .mobi Web Developer Guide was developed by mTLD, the .mobi registry, to assist .mobi registrants in creating mobile-friendly websites. This guide includes both the mandatory rules and best practices to ensure that users can easily view and interact with the content from their mobile devices. Non-compliance with the mandatory rules may result in a service suspension. 

 Some of the mandatory rules include:

  1. No frames should be used in the design of the website.
  2. Visitors to a .mobi site must be able to view a page that is capable of being displayed in their browser. Website owners must use a format that mobile devices support or use an XHTML-Mobile Profile 1.0 or higher.
  3. The .mobi site must work with or without the "www" in the domain name (e.g., www.your-website.mobi and your-website.mobi).

 

How do I create website content for my .mobi domain?

You can create content for your .mobi domain by using the BuildMyMobi tool. BuildMyMobi is an easy to use, browser-based, do-it-yourself mobile website builder that enables even novice users to create a standards compliant-mobile website in minutes.

For more advanced users who want increased customization, you should follow the mandatory rules and helpful suggestions outlined in the Web Developer Guide.

 

What are the mTLD .mobi website standards?

There are mandatory rules when building a .mobi Website to ensure that users are getting the best viewing experience when using their mobile devices.  mTLD has created a Web Developer Guide with the mandatory rules.

These rules include:

  1. No frames should be used in the design of the website.
  2. Visitors to a .mobi site must be able to view a page that is capable of being displayed in their browser. Website owners must use a format that mobile devices support or use an XHTML-Mobile Profile 1.0 or higher.
  3. The .mobi must work with or without the "www" in the domain name (e.g., www.your-website.mobi and your-website.mobi).

They also have suggested best practices that will make your .mobi website even more user friendly.  Best-practice topics include help on navigation and links, page layout and content, page definition, and user input.

 

What happens if a .mobi website fails to comply with mTLD's mandatory rules?

mTLD will audit all .mobi domain websites for compliance with the mandatory rules. The .mobi registrant will be notified and given 60 days notice to update their website so it meets the compliance rules. If the .mobi website is not made compliant, then mTLD will put the domain in a "hold status", which means that the domain will not resolve to the Internet.

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