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Understanding Your Website Reports

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Visits Report

The Visits report tracks the number of visits that your website receives. A visit is defined as a sequence of consecutive page views without a 30-minute break. A visit always contains one or more page views. A unique visitor always performs at least one, but possibly more, visits. The beginning of a visit is captured when the user lands on your website. The end of a visit can be one of the following:

  • A visitor follows a link from your site to another website.
  • A visitor closes the browser without exiting your site.
  • A visitor turns off the computer while browsing your site but does not close the browser.
  • 30 minutes pass since any visitor activity on the site.

Use your Visits report to:

  • Understand recent Internet traffic patterns to your website.
  • Identify problems such as your site being down.
  • Understand the impact of changes to the content of your website.
  • Measure the number of visits against promotional events that you may be running.

SEO for Ecommerce customers can access the Visits report by:

  • Selecting their SEO service in the online Account Manager and clicking View Full Reports.
  • In the reporting window, the Visits report can be found under the Website Traffic category in the left navigation menu.

Website Builder Tool users can access their Visits report as follows:

  • Click the Marketing & Reports tab in the Website Builder Tool.
  • In the control panel at the top of the Page Views report, press Full Reports.
  • Additional web traffic reports will open in a new browser window. Click the Visits link under the Site Traffic Reports category.