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What are custom landing pages?

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A landing page is the first page that a potential customer sees after clicking on your Pay Per Click ad in the search engine.  It's where a potential customer "lands" on your site.  It is critical to continue the message that was expressed in the ad through to the landing page. Our custom landing pages are optimized for specific keyword phrases as well as audiences and contain a prominent call to action. These pages engage your potential customers and provoke a desired action to increase the conversion rate of website visitors to buying customers.  Ask your Account Manager about creating a custom landing page for your campaign.