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What if I don't have a newsworthy announcement?

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Many different angles can be used to create a newsworthy story for your press release. Our professional copywriters are experts at coming up with creative ideas for your pitch. We'll be happy to work with you and make recommendations. Here are some ideas to consider:

  • A special event or sale
  • Achieving significant recognition in your industry
  • Inventing, manufacturing or releasing a new exciting product or service
  • Performing an important service to the community
  • Being present at or involved in a major news event
  • Joining or taking leadership in a professional or community service organization
  • Offering apprenticeships, training programs, classes, or opportunities to volunteer
  • Teaching, lecturing, presenting or having products/services featured at a professional conference or trade show
  • Grand opening of a site or a redesign
  • Educational achievements of your staff relating to your industry