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What is a broken link?

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What is a broken link, and what causes it?

A broken link is a link that doesn't work, often resulting in an error page. A broken link happens when the link points to a web page that has been deleted or moved.

Why is it important to fix a broken link? 

Links that are broken will effectively stop search engines from completely indexing your website.  Fixing or removing broken links from your website allows search engines to completely index and tells search engines that your website is not being neglected. As part of the optimization process we will test your Website's links and repair or remove any broken ones.