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What is a form submission lead?

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If you have a form on your website that you would like visitors to fill out (e.g., newsletter signup, request for a quote, etc.), we are able to track when a visitor who found your website in the search engine using one of the keywords included in your SEO campaign completes this form. You can use the Leads report to view details of your form leads such as the name of the form that the visitor filled out, the date when the form was submitted, SEO product group and keyword that the visitor used to find your site, and the search engine where the visitor found your site. To enable form tracking on your site, contact your SEO for Ecommerce analyst.