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What is Pay Per Action?

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Our Pay Per Click Advertising service is based on the Pay Per Action model. Under this model, your advertising budget is consumed by clicks and leads. In other words, you pay when someone clicks on your ad in the search engines. You will also incur cost when potential customers take action such as placing a phone call to the number listed on your site, sending you an e-mail, filling out an inquiry form or making a purchase in your online store. You will be charged for actions only if you choose to enable these additional lead types as part of your advertising campaign.