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What is the General Availability phase for .XXX domains and who is it targeted toward?

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General Availability is available to everyone on a first come, first serve basis. There are no requirements around trademarks or pre-existing domain name(s) in this phase. General Availability is for both non-members and members of the Sponsored Community.
Non-members of the Sponsored Community: Available to non-adult industry brands who do NOT want to host a live website using the .XXX extension. The intention is for the applicant to protect their intellectual property for personal domain names, company domain names, product domain names, etc. that did not have prior qualifying rights under Sunrise B.
Members of the Sponsored Community: Available to members  of the Sponsored Community who intend to host a live website using their .XXX domain name. Applicants must complete the
Membership Application Process and enter their membership ID within Account Manager before their .XXX domain name can host a live website.