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When I search for one of my keywords, I can't see my Ads. Why?

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First, you shouldn't search for your Ads!  See the FAQ "Why shouldn't I search for my Ad, even if I don't' click on it?" But if you do search for your Ads, there are several reasons why they may not appear for you:

1. Your IP (Internet Protocol) address could be out of the Geo-targeted area.   If your IP address is outside of the geo-targeted area that you've set up for your Ads, your Ads will not appear to you.

2. Your budget could have run out earlier in the day.  We set a max daily budget to ensure your entire monthly budget is not exhausted during the first few days of your cycle.  If you have already spent your daily spend limit earlier in the day, your Ad will not appear if you are searching later in the day. 

3. You are reaching your daily budget.  If you are getting close to your daily budget, search engines will try to spread out your impressions to keep your account active for as long as it can throughout the day.  This means your Ad may not show every time one of your Keywords is searched. 

4. The search engine may have determined that your Ad is not relevant to you.   Both Google® and BingTM are looking out for the best interests of their visitors by displaying Ads that are the most relevant to each user's keyword search. For example, the user may type "pencils" as a keyword, which will result in an Ad from appearing in the margins of the search result page. However, this particular user may not click on this Ad. The search engine, over time, may interpret this Ad as not relevant to this user's search for "pencils." If the trend of this user searching for pencils and not clicking on the Ad for continues, the search engine may stop displaying the Ad for over time - just for that user.  The search engine will over time determine that that Ad is irrelevant to you as a unique visitor. 

5. Remember, in order to have your Ads run 24x7 and to every customer, you would have to have an unlimited budget. 

Google® bases their search volume on a daily budget allocation.  As you reach your daily budget, your Ad showings will slow.  The higher your daily budget, the frequency of Ad showings increases.   Therefore, in order to appear 24x7, you would need an unlimited budget.