A press release is a fantastic way to announce a grand opening of a new business. It is also great for announcing a large sale or promotion being offered on your website or even in your store.

If your site offers a unique tool, feature, movie file, or other interesting piece of content, a press release will help increase awareness of your website with in your industry. 

When a press release is optimized for keyword phrases that get searched for frequently in the major search engines, a press release can also help you with ranking high in the Search Engine Results Pages (SERPs).