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So what exactly is the opportunity that social media presents to small business? In this Solutions Stars Video segment, we’ve got 11 more viewpoints from experts in the field for you to consider: The Social Opportunity [6 mins, 24 secs]. Check out the video (and see the full series on available on Blip.tv):

Here are some quick recaps:

brian-solis-100 Brian Solis, Author of PR2.0, CEO Futureworks: Small businesses now have direct access to the people who can help them make their businesses grow, on a mass scale. Now, small businesses can be influential and become authorities, and build communities around them, based on their expertise.

rohit-bhargava-100 Rohit Barghava, author, “Personality Not Included“: Small business owners understand the power of word of mouth marketing and customer referrals. It’s cheap, viral, and works.

tim-ferriss-100 Tim Ferriss, author, The 4-Hour Workweek: To get online, first get offline — go to conferences, meet people, have credible people online vouching for you — then connect with them online.

steve-hall-100 Steve Hall, Publisher, Editor, Adrants: Reach out to everyone in your industry, get to know them, and broaden your circle of social friends. Eventually, you’ll be able to use the network to help spread whatever you’re trying to spread.

toby-bloomberg-100 Toby Bloomberg, CEO Bloomberg Marketing: Small businesses especially build businesses through relationships, which they can do through through blogs, podcasts, video. Social media was built for small businesses, and lets them scale further.

ryan-anderson-100 Ryan Anderson, Community Relations, Overlay.TV: It’s an incredible opportunity for small business to bypass filters to get to core customers. The tools let you create conversation that you just can’t do through traditional media.

darren-rouse-100 Darren Rowse, Author, ProBlogger: If starting out again, he’d spend a lot of time defining his niche, establishing self as expert, offering to guest blog in other expert blogs (for free), to get own his content and expertise out.

david-alston-100 David Alston, VP of Marketing, Radian6: Small business can use social media to build a brand, in a highly targeted way. Talk to the people in your space and reach out to them.

mari-smith-100 Mari Smith, Relationship Marketing Specialist: Radical Strategic Visibility — your goal is to be ubiquitous, in a way that excites people.

liz-strauss-100 Liz Strauss, Social Web Strategist, Successful Blog: Use the internet to become irresistible — know which type of people on the Internet they’re going after — readers, people who do, offer and sell things, and people who pass on info to their friends.

paul-chaney-100 Paul Chaney, President, Int’l Blogging and New Media Association: Small business is best suited to use a lot of these tools — an example is a custom signmaker with a blog, who shows the process and tells the story of making the sign, to help customers get to know him.

Find anything particularly meaningful (or offbase) here among our experts’ opinions? Leave a comment and let us know what you think about the social opportunities for small business.

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    • Cari

      Everyone had really great things to say. There are so many ways for small businesses to use the internet and social networks to further their communities and strengthen relationships. It's imperative that small businesses are taking advantage of the opportunities on the internet right now.

      Cari
      Buzz.io

    • http://www.joelogon.com/blog joelogon

      Cari — we really do live in an amazing time, don't we? Regular folks have access to all these great communication tools for low or no cost. The trick is, after the democratizing effect of all these tools, to figure out how to rise above the background noise (which is easier if you're targeting a smaller, especially local, audience.)

    • http://www.joelogon.com/blog joelogon

      Cari — we really do live in an amazing time, don't we? Regular folks have access to all these great communication tools for low or no cost. The trick is, after the democratizing effect of all these tools, to figure out how to rise above the background noise (which is easier if you're targeting a smaller, especially local, audience.)