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SMART Ecommerce News – July 2009

by MelissaM on July 17, 2009

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Volume 4, July 2009

In this Issue:
Merchandize Your Ecommerce Site Like the Pros
Keep Your Customers with Email
Ten Steps to Social Media Success
Inside Track: 40 Hot Tips for Online Retailing Success
Customer Spotlight: GoGaGaLife.com

 
Merchandize Your Ecommerce Site Like the Pros

With advertising dollars becoming scarcer in this down economy, it’s more important than ever to get the most out of each order. Every order is a good order, but why not entice them to buy more during their shopping experience?

Modern online shoppers most likely won’t drill down into every category you have searching for something else to buy. They need to be enticed quickly, in a compelling and well-integrated way, to add more products to their cart.

This is why merchandizing is so important—it can help you increase your average order value (AOV), and make the most out of the customers you already have. We’ll tell you 10 ways you can better merchandize products on your site.

Read the full article >>

What are some of your merchandizing tips and tricks? We’d love to read your comments on SMART Ecommerce Blog!

Keep Your Customers with Email

A business cannot live by one outbound communication per year. Chances are good you have probably wondered about your own communications strategy. Are you communicating enough?

Think about how many times during the year/quarter/month a customer needs you, or your products or services, and let that be your guide to determining how often to reach out and touch your audience. Think of this number as a minimum, then build from there.

Success and profitability is all about creating loyal customers (e.g. clients, users, donors, buyers, diners, drinkers, and fans) and driving interest, repeat business, and referrals. Since it is roughly six to 12 times less expensive to sell to an existing customer than it is to acquire a new one, the value of customer loyalty and repeat business is just too compelling to ignore.

Read the full article >>

Ten Steps to Social Media Success

You may already be using social media in your personal life but have never considered how it could enhance your business. Integrating social media channels into your own business strategy can help you drive sales, build brand awareness, and even improve customer service.

Most companies think that new marketing programs cost a fortune to implement. With the advent of social media tools you can get your business reaching new heights for very little investment.

It’s simple to get started. Just remember that social media is about conversation.

Read the full article >>

How do you use social media? Join the conversation >>

Inside Track

40 Hot Tips for Online Retailing Success

Members of the Network Solutions Ecommerce Team have returned from the Internet Retailer 2009 Conference & Exhibition filled with tons of insight, information and data. The conference featured nearly 180 session speakers as well as other experts who provided valuable ideas for achieving success in online retailing.

Leveraging Technology

Payment & Security

Marketing & Advertising
Strategies for Large Retailers
Merchandising & Website Content
Strategies for Small & Mid-sized Retailers

For those who couldn’t be at the show…

Check out the 40 Hot Tips for Online Retailers from IRCE 2009.

Read summaries of the speaker and workshop sessions we attended at SMARTEcommerceBlog.com

Customer Spotlight

Jill Cartwright, founder of Go GaGa, is an entrepreneur who has successfully harnessed media and social networking channels to help catapult her brand.

When Jill began in late 2007, startup funds were scarce. "I needed to find experts, but I had to be very careful about how I spent my money." In lieu of employees, Jill has found dozens of partners to help her create, brand and sell her ergonomic bags.

Read Jill’s interview >>

In addition, Jill talks about the benefits of running a virtual company in a tough economy on Forbes.com Video Network series: Boost Your Business.
View video >>

Let us know if you would like to be considered for the Customer Spotlight.

 
Join the Conversation

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MySolutionSpot Small Business Forums

What Do You Want to See in the Next Newsletter? Give Feedback Here
SMART Ecommerce News Feedback

In the News

Ten Great New Ecommerce Ideas
for July 2009


practical eCommerce
Read Story

Dos and Don’ts of Building a Successful E-mail Database

DMNews
View Article

Ecommerce Know How: Identify Related Products and Boost Sales
practical eCommerce View Article

Social Media Users – Who Are They, and What Do They Do?
Shop.org Read Story

Upcoming Events

WEBINAR: Making Website Redesign a Little Bit Easier – Calvert Investments Case Study
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July 15, 2009 | 1pm EST / 10am PST

WEBINAR: Creating Relevant Shopping Experiences through Targeted Selling
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July 28, 2009 | 12pm EST / 9am PST

WEBINAR: 7 Key Strategies For Improving Online Merchandising
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WEBINAR: Effective Online Merchandising: What Sells?
Elastic Path Archived

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Volume 4, July 2009


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