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In a guest post titled “Creating a Review Cycle for Your Business” Shashi Bellamkonda talks about harnessing the power of your happy customers — and addressing those who are not so happy — to create ambassadors for your business. Shashi writes:

“The best form of marketing for any business is when an actual human being validates the experience of the product or service. There will always be times when customers may not have the access to another human being to talk directly and get a recommendation. In the past decade or so consumers have increasingly turned to search engines to provide the feedback personal networks traditionally did.”

For a detailed list of steps in creating a review process for your business check out the full post on Wood Street’s blog

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