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Upcoming Mobile Marketing Panel At IACP Conference In NYC

by Sara Toole on March 28, 2012

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Our very own Jodi Craft, Product Director at Web.com, will be part of a mobile marketing presentation and panel discussion this weekend at the International Association of Culinary Professionals Conference in NYC.  The conference goes from March 29th through April 2nd and is attended by culinary professionals from around the world.

The panel also includes Kyle Agha, owner of the New Town Bistro in Winston Salem, North Carolina, and Jason Stemm, the Associate Vice President of Lewis & Neale, Food Division of CRT/tanaka, an agency offering a wide range of marketing and public relations services.

The presentation includes a lot of great detail and statistics about how consumers are using their mobile devices to research and choose where they will eat.  Restaurants are in a very competitive industry and have a great opportunity to reach their customers through targeted mobile and social programs.

For instance, of all of the people who go online with their mobile devices — 63% of these folks are researching restaurant-related activities, 46% are looking for the location, and 29% (almost one third) are checking out restaurant menus.   About 15% of people are looking for coupons as well.  It makes sense given the statistics for restaurants to provide as much information as possible that is tailored to mobile devices . . . making their restaurant easy to find, menus accessible and readable on a mobile device and special coupons for mobile users, too.

Additionally, with so many people researching before they choose to visit a restaurant — it makes a lot of sense for restaurants to tie their mobile website efforts into their Facebook and/or Twitter pages so they can receive feedback about what their prospects think . . . is there something more that their prospects need or want to see (locally sourced produce . . . gluten-free options . . . more kid-friendly, etc.)?  It is always a great advantage to know who your audience is and what they think (the lack of this information can be deadly for any business).

We’ll be posting the presentation soon on Slideshare, so stay tuned . . . and if you are attending the conference, be sure to check out “Mobile Marketing: From the Kitchen to the Smartphone” this Saturday!

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