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Small Business Mobile MarketingAs more and more consumers search for local businesses on their mobile devices, SMBs with a mobile presence will have the advantage when it comes to reaching those customers. So whether you’re just beginning to explore mobile marketing for your business or you’re planning to expand your current strategy, this week’s 5 on Friday offers convincing stats and helpful tips for taking the next steps.

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1. Small Businesses That Use Mobile Marketing See Their Sales Soar, Survey Shows
Have you invested in mobile marketing? According to Web.com’s Small Business Mobile Survey, 84% of SMB owners have seen an increase in new business from their mobile marketing efforts. Check out more highlights in Rieva Lesonsky’s review of the survey’s infographic and PowerPoint presentation.

2. Four Important Factors in Mobile Web Design
Considering a mobile website for your business? Get tips from Duncan Alney on designing a mobile-friendly website that can boost your marketing reach.

3. Are You Ready for the New Mobile Shopper?
According to stats from the recent Global Online Shopper Report, notes Rieva Lesonsky, online shopping is moving rapidly to mobile devices. And based on findings from Web.com’s Small Business Mobile Survey, 69% of SMB owners consider mobile marketing crucial to their growth in the next 5 years.

4. Developers, Small Business and Consumers Benefit from Mobile Geo-Targeted Advertising
What’s all the buzz about location-based advertising and apps? Shashi Bellamkonda shares insights that can help you reap the benefits.

5. How and Why to Use Mobile Marketing to Reach Your BtoB Customers
Are you connecting with BtoB customers and prospects via mobile devices? Rieva Lesonsky explores tactics that can help you reach decision makers on the go and build productive relationships with them.

Have a mobile success story you’d like to share? Please post the details in the comments below.

Image by Flickr user Mikogo (Creative Commons).

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    • http://www.currencyuk.co.uk/business.php Michelle

      This mobile marketing is effective to all business? I wanna try it, my business is about automobile. :)

    • http://www.irishwonder.com IrishWonder

      Local sites targeted at local users will get the most benefit from mobile SEO. When thinking whether your site would benefit from going mobile,  think of what people typically search for on their mobile devices.

    • http://www.irishwonder.com IrishWonder

      Local sites targeted at local users will get the most benefit from mobile SEO. When thinking whether your site would benefit from going mobile,  think of what people typically search for on their mobile devices.