It’s All in a Name: How to Start Your Business with the Best Possible Domain

by Debra Braschel on March 14, 2013


.CO Domain for Your Small Business This guest post was written by Lori Anne Wardi, Vice President of .CO Internet. You can follow the company on Twitter at @dotco.

Let’s face it: Finding the right domain name for your small business or start-up isn’t easy. While definitely a challenge, there’s no need for you to fall victim to a bad name for your company. Here’s some advice on why a good name matters—and some tips on selecting a domain name that will resonate positively with investors and consumers.

Stand the Test of Time
Whether you provide a product or service, or you’ve just developed the hottest app ever—your web address matters. Your URL is often the first thing people see and hear when they learn about your offering—so it should be easy to say, spell, share, and remember. You need a name that will stand the test of time—after all, you’re building an empire that will be around for a long time to come!

Stand Out from the Pack
Think about it: There are thousands of new websites, businesses, brands, and blogs launching every day. You need to be noticeable if you want to have an impact on your target audience. Don’t settle or simply “make due” with some lame web address that your customers will never respect or remember. If you’re lucky, your customers and prospects will be seeing, typing, and/or clicking on your domain name thousands of times a day—so keep brainstorming until you find “the one.”

Your name should be short, memorable, and easily identifiable. Ideally, your name will reflect something about the core of your business—even if you have to add a splash of creativity to make it work, the way Zappos did by branding itself with a variation of “zapatos,” the Spanish word for “shoes.”

Stand Proud
When you launch a new company, you need a name you can feel proud of and stand behind. You should never have to “explain” or “apologize for” your domain name—if you do, you’ve clearly chosen the wrong name!

A strong domain name will not only help you to attract and retain customers—but to attract investors who can help you build your business. It will tell investors that your company pays attention to detail and has taken into account your brand, marketing, and design strategies from the start—instead of crossing your fingers and hoping you can secure the name you really want sometime in the future.

Go .CO!
In just over 2 years since its launch, .CO has become one of the most successful and fastest growing global domain extensions in history, with more than 1.4 million web addresses registered by people and companies in more than 200 countries—including Twitter (t.co), AngelList (angel.co), 500 Startups (500.co), and more recently Vine (vine.co), among many others. From start-ups and small businesses to big brands and multinational corporations, .CO is increasingly becoming the web address of choice for innovators and entrepreneurs the world over.

.CO is memorable, short, SEO friendly, and best of all global. Every day, people around the world are using .CO to get the web address they really want. Join them by getting your .CO today, and discover how you can bring your endeavor to life with .CO. It’s where big ideas belong.

When the time comes for you and your team to name your company, the perfect place to start is Network Solutions.

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